VP, Technical SEO Lead

hace 1 semana

Barcelona, Barcelona, España Gartner A tiempo completo

Job Title: VP, Technical SEO Lead

The VP, Technical SEO Lead will be responsible for executing the SEO strategy across a portfolio of buyer brands, a mix of content and media types, and a global network of .com and country level domains.

Key Responsibilities:

  • Implement technical SEO strategies to increase traffic to buyer sites through on-page techniques such as title and meta-tagging, indexing, keyword ranking overall site architecture and off-page techniques (link building, backlink profile, etc.) to get exposure while building trust and authority for our content.
  • Partner with Product & Engineering leaders on prioritizing and implementing Technical SEO improvements.
  • Monitor and analyze site performance and review tracking metrics to drive enhancements and provide solutions to increase search engine ranking.
  • Research and evaluate new traffic trends and identify new optimization opportunities. Assess search outcomes related to sites or advertising/marketing campaigns.
  • Conduct analysis for program effectiveness and use the findings for market site enhancements and to leverage optimization of all programs.
  • Develop an SEO testing strategy, including evaluating SEO testing tools and determining how to use them alongside traditional A/B experience testing tools.
  • Lead a globally distributed team primarily based in Barcelona, Spain and Austin, TX, hiring and developing top talent. Manage a positive group dynamic to foster a collaborative and innovative work environment.

Requirements:

  • 10+ years of Sales and Marketing experience, with demonstrated expertise with technical SEO and leading data-driven strategies.
  • Expertise with SEO tools, such as Google Search Console, Google Analytics/Tag Manager, BrightEdge, DeepCrawl and Majestic.
  • Knowledge and proven experience with International SEO.
  • BA in Business, Marketing or equivalent work experience, MBA degree preferred.
  • Experience in strategic planning and execution, with proven ability to work collaboratively and drive solutions with technical teams.
  • Extensive experience in strategy formulation, business planning and strategy execution.
  • Ability to synthesize complex ideas into simple, concise value statements and core messages to drive increased revenue and increased market awareness.
  • Comprehensive understanding of competitive markets and how to build/maintain marketing strategies to reach target markets.
  • Expertise to create and execute a strategic communications plan for various stakeholders / audiences.
  • Strategic leadership skills; ability to craft and articulate a clear, consistent vision and implement effective operating plans.
  • Demonstrated ability to create quantitative based business analysis and develop clear business strategies.

About Gartner:

Gartner is a leading research and advisory company that helps organizations make informed decisions about technology and business strategy. We are committed to delivering high-quality research and analysis to our clients, and we are seeking a talented individual to join our team as a VP, Technical SEO Lead.

What We Offer:

Gartner offers a competitive salary and benefits package, as well as opportunities for professional growth and development. We are an equal opportunities employer and welcome applications from diverse candidates.

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