Ad Operations Director
hace 1 semana
We are seeking a highly skilled Senior Ad Ops Manager to join our team at Find. This is an exciting opportunity for an experienced professional to take on a leadership role in managing and optimizing our ad tech stack, improving revenue performance, and resolving technical issues.
Main Responsibilities:
- Manage and oversee ad trafficking across various platforms, including Google Ad Manager, programmatic platforms, and affiliate networks.
- Set up, monitor, and optimize ad campaigns to maximize performance and revenue yield.
- Manage integrations with demand-side platforms (DSPs) and supply-side platforms (SSPs).
- Troubleshoot and resolve ad serving issues, discrepancies, and other technical challenges.
- Collaborate with affiliate managers and editorial teams to integrate affiliate offers effectively within content, maximizing revenue generation.
- Monitor affiliate performance, making data-driven adjustments to improve results and meet revenue goals.
- Conduct in-depth analysis of ad performance metrics (e.g., CPM, CTR, fill rates) to optimize ad placements and formats across all websites.
- Implement A/B testing strategies to assess different ad formats, placements, and strategies that can drive incremental revenue.
- Explore new revenue opportunities through affiliate networks, partnerships, and innovative ad tech solutions.
- Work closely with the editorial, product, sales, and affiliate teams to align ad operations with the wider business strategy.
Requirements:
- 5+ years of experience in ad operations, ideally with a background in the digital publishing sector, managing ad inventory across multiple websites.
- Strong experience in affiliate marketing, with a proven track record of managing and optimizing affiliate revenue.
- Proficiency with Google Ad Manager, programmatic platforms (DV360, The Trade Desk), and affiliate platforms (e.g., Awin, CJ Affiliate, Rakuten).
- Advanced knowledge of the ad tech ecosystem, including DFP, SSPs, DSPs, and ad exchanges.
- Experience with header bidding and server-to-server integration technologies.
- Strong analytical skills with the ability to interpret data, troubleshoot issues, and make data-driven decisions.
- Proficiency with Excel and reporting tools such as Google Analytics, Data Studio, or similar.
- Strong written and verbal communication skills, with the ability to work collaboratively across departments.
- Experience leading or mentoring teams is highly desirable.
Find offers a dynamic and collaborative work environment, with opportunities for professional growth and development. If you are a motivated and experienced professional looking for a new challenge, please submit your application.
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