Digital Acquisition Strategist

hace 1 día


Pozuelo de Alarcón, Madrid, España Servicenow A tiempo completo

Company Overview

About ServiceNow
ServiceNow is a global market leader in innovative AI-enhanced technology, serving over 8,100 customers, including 85% of the Fortune 500. Our intelligent cloud-based platform connects people, systems, and processes to empower organizations to work smarter, faster, and better.

We are on a mission to make the world work better for everyone. Join us as we continue to push the boundaries of what's possible.

About the Role
We're seeking an experienced Digital Acquisition Strategist to join our fast-paced Digital Acquisitions Strategy and Operations team (DASO). As a key member of this team, you will act as part of the client-facing arm, advocating for internal clients' needs and providing actionable insights about campaign performance. You will help define strategy for digital acquisitions and drive cross-team execution of successful digital campaigns on behalf of your stakeholders.

Responsibilities:

  • Work closely with field marketing teams to understand business objectives, assess, and evaluate briefs.
  • Translate business goals into digital acquisition strategies, providing media plans and playbooks around optimal targeting and ad units.
  • Bring alive the laid-out plan through end-to-end integrated campaigns.
  • Evaluate opportunities for upselling to customers.
  • Execute integrated digital programs in collaboration with regional digital teams.
  • Support 1:1 ABM/Industry/Country-specific launches/C-Suite and Executive programs.
  • Activate in-country programs to drive registration to events and webinars.
  • Co-own relationships and outcomes with regional sales developments to drive digital leads.
  • Work with external partners to ensure successful go-lives.
  • Own process of obtaining creative and tracking assets.
  • Work with Ad Ops on campaign optimizations.
  • Develop and deliver regular health reports/check-ins, monthly summaries, and QBRs.
  • Partner with finance for PR/PO and invoicing reconciliation.
  • Ensure timely execution and linearity of spends.

About You
We're looking for someone with experience in digital marketing and running operationally complex programs. You have a proven track record of meeting campaign goals and achieving excellent client satisfaction. Your expertise should include at least two areas within the digital advertising landscape, such as display programmatic, paid social ads, SEM, content syndication, analytics, and attribution. A salary range of $120,000 - $180,000 per year is estimated based on industry standards and location considerations.


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