Senior Manager, Social Media Marketing
hace 1 día
Blizzard Entertainment is seeking a highly skilled Senior Manager, Social and Influencer Marketing to lead the release and growth of an innovative new title that will captivate players globally.
Key Responsibilities:- Develop and execute social media strategies for the new title, including Twitter, Instagram, Discord, YouTube, Facebook, TikTok, Twitch, and Snapchat.
- Lead influencer marketing strategy development and execution for the new title, including core influencer community building, earned and paid influencer marketing.
- Manage creative production, overseeing content review and ensuring executional success across internal and external creative teams.
- Partner with Global Marketing leads to prioritize opportunities and set digital marketing goals in support of key marketing beats.
- Organize the global social and influencer content calendar and operation, aligning key stakeholders.
- Define and update social and influencer best practices, informing and aligning regional partners on global strategy to tailor and optimize market-specific strategies and tactics.
- Work effectively with internal cross-functional teams to drive 360 campaigns.
- Drive social and influencer reporting, insights, and delivery through the use of analytics tools, including Sprinklr.
- Extensive experience in social or influencer marketing at an agency or on the client-side as a Social Strategist or Influencer Marketer within Gaming or Entertainment industries.
- Proven experience building and executing social or influencer strategies from announce to launch – resulting in a passionate fan community that impactfully advocates for the new title even before it hits the market.
- Experience collaborating within a large organization, driving creative work with multiple internal departments and 3rd party agencies/partners.
- Highly organized and very detail-oriented with solid project and budget management experience.
- Familiarity with the gaming industry and overall enthusiasm for gaming.
- Experience managing direct reports and/or working with 3rd Party agencies.
- Appetite for all things digital, social and influencer – up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement.
- Understanding of social and influencer and ability to develop marketing briefs that inspire cutting edge creative work.
- Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools.
- Self-starter mentality and track-record for clever social ideas with desire to identify opportunities for strategic brand involvement.
- Ability to effectively interact with internal/external stakeholders and all levels of management with exceptional skills in preparing and presenting materials across varying audiences.
This is a regular full-time position.
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Senior Manager, Social Media Marketing
hace 1 día
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