Marketing Analytics Strategist for Global Health and Wellness
hace 3 días
We are seeking a seasoned Marketing Analytics Strategist to lead our efforts in shaping the marketing strategy and driving company-wide success at Welltech.
The ideal candidate will have extensive experience in leading marketing analytics functions, with 8+ years of analytics experience and at least 4 years specifically in marketing analytics. They will be able to drive measurable business impact through analytics and possess a deep understanding of marketing strategies, including customer acquisition, retention, and lifecycle dynamics.
**Key Responsibilities:**
- Develop and execute a comprehensive marketing analytics strategy aligned with the company's business objectives, ensuring the organization has the required technology, talent, and methodologies to meet short- and long-term goals.
- Collaborate with senior leaders to shape strategies that maximize both immediate and sustainable profit growth.
- Proactively deliver actionable insights and data-driven recommendations to the executive and marketing teams to inform and guide strategic decision-making.
**Technical Expertise and Project Management Skills:**
- Strong understanding of tracking technologies for app and web traffic.
- Proficiency in key analytics platforms (e.g., Google Analytics, Appsflyer) and data visualization tools (e.g., Tableau, Looker).
- Advanced SQL knowledge.
- Hands-on experience with predictive modeling, machine learning, and AI techniques.
**Estimated Salary: $120,000 - $180,000 per year**, depending on location and experience.
At Welltech, you will collaborate with cross-functional teams to drive impactful initiatives that deliver tangible business value. You will join a culture that celebrates innovation, collaboration, and continuous learning, and make a lasting impact by influencing the company's success and future direction.
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