Dermatology Brand Manager

hace 1 mes

Guadalajara, Guadalajara, España Incyte A tiempo completo
Job Title: Brand Manager, Dermatology Iberia

Overview:

The Brand Manager will be responsible for driving, coordinating, and executing the country dermatology strategies and assigned projects/tasks in a BU and matrix structure. The individual will be accountable and responsible for dermatology marketing in the country and will work cross-functionally with other stakeholders and departments at a local and regional level.

Key Responsibilities:

  • Drive strategy implementation in a matrix structure and lead the local brand team.
  • Adapt European strategy to suit the local environment and execute tactics and initiatives enabling the pre-launch plan and subsequent promotional activities to successfully launch the company's dermatology products.
  • Support the BUD on this initiative to drive high quality and successful operationalization of product strategy.
  • Develop the Country Derma Brand Plan and ensure the rollout of the brand plan following the strategic imperatives.
  • Join the European Brand Team and provide input into the EU Brand Planning process and contribute as appropriate to EU activities.
  • Measure and report performance of marketing campaigns, gain insight, and assess against goals.
  • Support the development of the brand communication plan.
  • Review product-related data to ensure the field-force is kept up-to-date on new developments of the product and competitor products, ensuring systematic collection of competitive intelligence.
  • Support the design and organization of satellite symposia and booth appearances at nationwide conferences.
  • Act as the first point of reference for all product-related inquiries from the field team and work collaboratively with colleagues in the field-force, medical affairs, legal, and regulatory to manage product needs.
  • Maintain close liaison with the field force to assess the response to and suitability of current promotional materials and ensure that the materials are used optimally.
  • Support the design of market research projects to assess market specifics and customer attitudes to products, translating insights into relevant actions to ensure successful promotion.
  • Contribute to a best practice exchange culture with other brand leads in the local affiliate.
  • Work in partnership with BUD and regional colleagues to refine local forecasts and budgets.
  • Lead and manage vendors and agencies to ensure high quality of output; communicate, track, and keep timelines and budgets.
  • Monitor and control product budgets, assess the marketing mix related to the product, and evaluate cost effectiveness and results.
  • Ensure compliance with applicable regulations and Company compliance standards.
  • Contribute positively to a strong culture of business integrity and ethics and align with the IAI team charter.

Requirements:

  • University degree in science and/or degree in Business.
  • Minimum of 3 years of successful product management experience in biotech or pharmaceuticals.
  • Proven track record of achievements in field sales and marketing.
  • Experience in Dermatology/immunology and understanding of customer and market needs in the chronic disease space.
  • Excellent spoken and written English.
  • Proven ability to take the lead on projects and drive them to success.
  • Able to analyze data and draw the right conclusions.
  • Solution-oriented, uses own initiative, and is task-driven.
  • Works on and delivers multiple projects at the same time with high quality.
  • Structured approach to project management.
  • Passionate team player focusing on solutions and outcomes.
  • Proven ability to successfully manage projects across functions in a matrix organization.

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