Southern Europe Brand Expansion Strategist
hace 1 día
About Coefficientcap
We are a pioneering oat drink company that started in Sweden nearly 30 years ago. We're driven by a clear sense of what's right for our brand and exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet's resources.
Job Title: Southern Europe Brand Expansion Strategist
Estimated Salary: €80,000 - €110,000 per annum based on experience
About the Role
This is an exciting opportunity to lead our brand strategy for growth in Spain, Portugal, and Italy as part of the Oatly Department of Mind Control (ODMC). You'll drive the brand's expansion in your markets, foster local alignment, and take the Oatly brand where no other brand can follow. Your mission is to propel our brand beyond conventional limits, inspiring everyone to amplify it through collaborations, activations, events, and local weirdness. You'll also engage in global campaigns, sharing your market knowledge, experiences, and wisdom.
Responsibilities
• Lead brand strategy for growth in your market, including local implementation, creative development, and sustainability initiatives.
• Collaborate with market General Manager to identify strategic opportunities and secure funding.
• Maintain momentum and alignment within your assigned ODMC team (creatives, Project Lead, etc).
• Establish and nurture strong relationships and ongoing dialogue with key internal stakeholders (Sustainability, Food Service/OOH, Barista Market Developers, Sales, etc).
Requirements
At least 10 years of well-documented experience working in branding and advertising. Food industry experience is a plus but not mandatory. A strategic mindset and excellent analytical and decision-making skills are essential. Impeccable creative taste and the ability to recognize a brilliant Oatly creative idea when you see one are also required. Experience working in Southern Europe and a strong business acumen are necessary for success in this role. A proven track record of driving business decisions, an ability to lead and inspire, and a highly collaborative approach are also desirable.
What We Offer
You'll be based in Barcelona and will report to the ODMC Managing Director. Native/full professional proficiency in Spanish and English is required. Please note that we do not offer relocation for this role.
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