Data-Driven Commercial Strategy Lead

hace 4 días

Barcelona, Barcelona, España Storio Group A tiempo completo

Commercial Marketing Excellence with Storio Group.

About the Role We are seeking an ambitious Senior Commercial Marketing Analyst to drive data-led commercial performance excellence. You'll partner with key stakeholders from our Commercial Marketing Team to help structure, refine, and prioritise data-led hypotheses, generate insights and recommendations, put conclusions in context, and tell compelling stories that generate action and create business value.

Your Daily Adventure at Storio Group:

  • Partner with commercial marketing stakeholders in identifying, refining, and prioritising key business questions, both short-term / tactical, and long-term/strategic.
  • Advise on analysis plans and conduct analysis, using a variety of internal and external data sources, to generate insights and answer business questions and hypotheses.
  • Promote a test & learn, data-driven approach to hypothesis formulation and testing.
  • Manage analysis projects end-to-end, ensuring that analysis generates insights and insights become compelling recommendations.
  • Communicate effectively with a wide variety of teams and seniorities across the organisation.
  • Manage and influence stakeholders so that insights and recommendations are adopted by the business and drive value.
The business questions we work on cover topics such as: brand positioning, customer acquisition and investments, customer retention, lifecycle, & segmentation, pricing & promotional strategy, market strategy, modelling, & forecasting.

Aligning Data-Driven Initiatives With Business Objectives:
  • Solve complex business problems using data and deliver impactful solutions.
  • Build strong relationships and foster a data-driven culture across teams.
  • Consistently deliver actionable insights that drive significant business impact.

You Bring to the Party:
  • Extensive experience in a consulting, analytics, or other data-driven role, with strong business acumen, ideally in an international environment.
  • A decisive thinker with a strong understanding of customer behaviour, ecommerce business models, the economics of digital and offline marketing, and evaluating competitors in a market.
  • You ask probing questions, challenge the status quo, generate creative solutions, and have a bias for action.
  • Identifies optimization opportunities and analyses potentially complex issues.
  • May be required to improve, change or adapt existing methods and techniques.
  • Proactive and autonomous, inquisitive and collaborative, with the ability to focus, prioritise, and meet deadlines.
  • Excellent collaboration and influencing skills, with the ability to compellingly communicate insights and recommendations to drive business value.

The Estimated Salary for this Position is Approximately $85,000 - $120,000 per annum, depending on qualifications and experience.

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