Brand Awareness Specialist

hace 3 días

Bilbao, Vizcaya, España Zelestra A tiempo completo

About Zelestra

Zelestra is a multinational corporation specializing in renewable energy solutions with a vertically integrated business model focused on large-scale projects in rapidly growing markets across the globe.

Headquartered in Spain, Zelestra has a global presence with over 900 employees and is backed by a leading investment fund.

The company is committed to contributing to social development and environmental sustainability through quality projects and employment opportunities.

Our Mission

We aim to drive decarbonization and make a positive impact on our partners and the environment.

Job Summary

We are seeking a skilled Brand Awareness Specialist to join our communications team. As a key member, you will play a crucial role in shaping and conveying our brand identity and messaging to external audiences.

Key Responsibilities

  • Develop and execute comprehensive external communication strategies aligned with the company's brand objectives and values.
  • Lead the creation and implementation of integrated branding campaigns to elevate brand awareness and differentiation in the renewable energy sector.
  • Manage all aspects of external communications, including media relations, public relations, and corporate messaging.
  • Collaborate with cross-functional teams to create compelling content, press releases, and marketing materials that effectively communicate the company's mission, initiatives, and achievements.
  • Serve as the primary spokesperson and media liaison, cultivating relationships with journalists, influencers, and industry stakeholders.
  • Monitor and analyze media coverage, market trends, and competitor activities to identify opportunities and risks for the brand.
  • Oversee the development and maintenance of digital assets, including the company website, social media channels, and online content platforms.
  • Coordinate and support participation in industry events, conferences, and speaking engagements to enhance brand visibility and thought leadership.
  • Ensure consistency and alignment of brand messaging and visual identity across all communication channels and touchpoints.
  • Measure and report on the effectiveness of communication and branding initiatives, providing insights and recommendations for continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Communications, Public Relations, or a related field; a Master's degree is preferred.
  • At least 5 years of experience in external communication, branding, or marketing roles, preferably within the renewable energy or sustainability sector.
  • Proven track record of developing and implementing successful communication and branding strategies that drive brand awareness and engagement.
  • Strong content writing, editing, and storytelling skills, with the ability to craft compelling narratives and messages for diverse audiences.
  • Excellent media relations skills, with experience in pitching stories, managing press inquiries, and crisis communication.
  • Digital marketing expertise, including proficiency in social media management, content marketing, and website optimization.
  • Ability to work effectively in a collaborative and fast-paced environment, managing multiple projects and priorities with attention to detail.
  • Creative thinker with a strategic mindset and a passion for sustainability and environmental initiatives.
  • Fluency in English and Spanish; proficiency in additional languages is a plus.

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