Senior Digital Growth Strategist

hace 6 días

Málaga, Málaga, España Ravenpack A tiempo completo

About us
RavenPack is a pioneering big data analytics provider for the finance industry, empowering clients with cutting-edge AI tools and innovative data sets.
We're at the forefront of developing generative AI solutions for financial professionals, with a unique opportunity to shape our growth strategy as we expand into new markets.

Job Overview:

Role Summary

We're seeking a highly skilled Senior Digital Growth Strategist to lead our digital marketing efforts, focusing on driving customer acquisition, activation, retention, and revenue growth.

The ideal candidate will be responsible for designing and executing scalable growth strategies, experimenting with new tactics, and optimizing existing channels. They will work closely with cross-functional teams to unlock growth opportunities and develop strategies that impact business objectives.

Key Responsibilities
  • Lead a team of highly skilled Digital Marketing Specialists, fostering a collaborative and high-performing environment while supporting their professional development.
  • Define project assignments and strategic priorities for the team, overseeing and evaluating their performance.
  • Provide technical guidance, mentorship, and support, ensuring team members have the tools and knowledge needed for success.
  • Conduct regular one-on-one meetings with team members, documenting progress and feedback in the Performance Management Platform.
  • Offer guidance in areas for improvement to support team members' career path progression.
  • Participate in the recruitment process for new team members as needed, ensuring the continued growth and capability of the team.
Growth Strategy Development Execution
  • Lead the design and execution of a comprehensive growth strategy focusing on customer acquisition, activation, retention, and revenue.
  • Identify, prioritize, and guide the team in pursuing growth opportunities, including new channels, partnerships, and marketing initiatives.
  • Oversee the development and implementation of a testing framework for rapid experimentation (A/B tests, multi-channel campaigns) to optimize growth.
Channel Optimization Management
  • In partnership with our Sr Social Media Manager, oversee performance across digital marketing channels such as paid search (Google Ads), paid social (LinkedIn and others), email marketing, SEO, and influencer marketing.
  • Monitor, analyze, and optimize key growth channels to ensure ROI and efficiency.
  • Direct the development and optimization of paid advertising strategies, managing budgets, bid strategies, and creative testing.

Customer Journey Mapping Funnel Optimization

  • Lead efforts to analyze the customer journey to identify friction points and opportunities for improvement.
  • Drive the optimization of the conversion funnel from lead acquisition through to retention and referral.
  • Collaborate with Product, Design, and Engineering teams to improve user experience and increase conversion rates.
Data-Driven Decision Making Reporting
  • Use analytics tools to track, measure, and report on performance metrics such as conversion rates, LTV (Lifetime Value), CAC (Customer Acquisition Cost), churn, and ARPU (Average Revenue Per User).
  • Provide insights and recommendations based on data to optimize campaigns and drive scalable growth.
  • Present results, insights, and strategic recommendations to Leadership and cross-functional teams.
Experimentation Growth Hacking
  • Foster a team culture of rapid experimentation and continuous improvement.
  • Lead the team in conducting A/B tests and other growth experiments to uncover new growth levers.
  • Lead initiatives for user segmentation and personalization to increase user engagement and retention.

Retention Referral Programs

  • Design, develop, and oversee the implementation of strategies focused on increasing customer retention and lifetime value.
  • Develop and optimize referral programs, loyalty programs, or other incentivization schemes to enhance organic growth.
  • Ensure that retention strategies align with overall growth goals, working closely with the marketing and customer success teams.

What We Offer

  • A competitive salary of $120,000 - $150,000 per year, commensurate with experience.
  • Health, wellness, and professional development benefits.
  • The opportunity to shape the growth strategy of a rapidly scaling company.
  • A collaborative and innovative work environment.

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