Salesforce Marketing Cloud Technical Architect

hace 3 días

Madrid, Madrid, España Wipro A tiempo completo
Salesforce Marketing Cloud Technical Architect

At Wipro, we're seeking a highly skilled Salesforce Marketing Cloud Technical Architect to join our team. As a key member of our marketing technology team, you'll play a pivotal role in driving digital marketing strategy and ensuring optimal inbox placement and deliverability.

Key Responsibilities:
  • Design, develop, test, and deploy high-quality Salesforce Marketing Cloud solutions.
  • Assist in the maintenance of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Data Extensions, SQL, AMPscript, and SSJS.
  • Collaborate with the marketing team to automate and optimize marketing processes.
  • Configure data import and work with customers and platform data (SQL, views, Send Log).
  • Write basic SQL, including join statements, and create dynamic, personalized marketing assets using various scripting languages.
  • Build Marketing Cloud web experiences, data forms, custom preference, and subscription pages.
  • Perform Salesforce Marketing Cloud Administration activities and develop and maintain reports and dashboards to track campaign effectiveness and sales performance.
  • Provide technical expertise and best practice guidance on Salesforce Marketing Cloud development and integrations.
  • Participate in code reviews to ensure adherence to coding standards and foster continuous improvement of code quality.
  • Configure and set up data models (data extensions, shared data extensions, Contact model).
  • Collaborate with team members to define, analyze, understand, and document technical requirements.
Requirements:
  • Bachelor's degree in Computer Science, Information Systems, or related field, required.
  • Significant experience in marketing technology with at least 3 to 5 years of hands-on experience with and certification in Salesforce Marketing Cloud.
  • Knowledge of Marketing Cloud features, including Journey Builder, Automation Studio, Email Studio, Web Studio, and Audience Builder.
  • Proficiency in AMPscript, SQL, and SSJS.
  • Knowledge of Salesforce Marketing Cloud APIs.
  • Experience as a Salesforce Marketing Cloud Administrator.
  • Understanding of digital marketing strategies and tactics.

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