Salesforce Marketing Cloud Technical Architect

hace 3 días

Madrid, Madrid, España Wipro Limited A tiempo completo
Job Description

Salesforce Marketing Cloud Technical Architect

We are seeking a highly skilled Salesforce Marketing Cloud Technical Architect to join our team at Wipro Limited. As a key member of our team, you will be responsible for designing, developing, and deploying high-quality Salesforce Marketing Cloud solutions.

Key Responsibilities:

  • Design and develop Salesforce Marketing Cloud solutions that meet the needs of our clients.
  • Assist in the maintenance of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Data Extensions, SQL, AMPscript, and SSJS.
  • Collaborate with the marketing team to automate and optimize marketing processes.
  • Configure data import and work with customers and platform data (SQL, views, Send Log).
  • Write basic SQL, including join statements, and create dynamic, personalized marketing assets using various scripting languages (HTML, Server-Side JavaScript, AMPscript).
  • Build Marketing Cloud web experience, data forms, custom preference, subscription pages, and work through and resolve scenarios using REST and SOAP API.
  • Perform Salesforce Marketing Cloud Administration activities and develop and maintain reports and dashboards to track campaign effectiveness and sales performance.
  • Provide technical expertise and best practice guidance on Salesforce Marketing Cloud development and integrations.
  • Participate in code reviews to ensure adherence to coding standards and to foster continuous improvement of code quality.
  • Configure and set up data models (data extensions, shared data extensions, Contact model) and collaborate with team members to define, analyze, understand, and document technical requirements.

Requirements:

  • Bachelor's degree in Computer Science, Information Systems, or related field, required.
  • Significant experience in marketing technology with at least 3 to 5 years of hands-on experience with and certification in Salesforce Marketing Cloud.
  • Knowledge of Marketing Cloud features, including Journey Builder, Automation Studio, Email Studio, Web Studio, and Audience Builder.
  • Proficiency in AMPscript, SQL, and SSJS.
  • Knowledge of Salesforce Marketing Cloud APIs.
  • Experience as a Salesforce Marketing Cloud Administrator.
  • Understanding of digital marketing strategies and tactics.
  • Strong problem-solving skills and the ability to work collaboratively with other departments to resolve complex issues with innovative solutions.
  • Experience in practicing agile methodologies, including scrum and continuous integration environments.
  • Demonstrated ability to distil business requirements into solution architecture and system design across marketing and sales systems.
  • Strong knowledge of business modelling and process documentation.
  • Deep understanding of Salesforce ecosystem, data models, and common integration points with marketing systems.
  • Ability to lead and facilitate technical requirements gathering and design sessions.
  • Strong verbal and written communication skills.

Preferred Qualifications:

  • Salesforce Certifications - Salesforce Marketing Cloud Email Certification, Salesforce Marketing Cloud Administrator Certification, and Salesforce Marketing Cloud Developer Certification.

About Wipro:

Wipro is a leading global information technology, consulting, and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful.

What We Offer:

  • A competitive remuneration package including extended fringe benefits.
  • Being part of the local Wipro South Europe family and also supported by 233,000 enthusiastic colleagues spread over the 6 continents.
  • A state-of-the-art training platform so you can grow and become the best version of yourself.
  • A dynamic working environment with room for personal development.
  • A career path within a global leading Technology firm.
  • At Wipro, we find it important that you have a good work-life balance so homeworking and working at the HQ are supported.

Diversity and Inclusion at Wipro:

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, marital status, age, ethnic and national origin, sexual and political orientation, and disability status, or any other characteristic protected by law.

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