Salesforce Marketing Cloud Technical Architect

hace 1 mes

Madrid, Madrid, España Wipro Limited A tiempo completo
About the Role

We are seeking a highly skilled Salesforce Marketing Cloud Technical Architect to join our team at Wipro Limited. As a key member of our organization, you will play a pivotal role in driving digital marketing strategy, ensuring optimal inbox placement and deliverability, and enhancing engagement through expertly crafted marketing journeys.

Key Responsibilities
  • Design, develop, test, and deploy high-quality Salesforce Marketing Cloud solutions.
  • Assist in the maintenance of Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Data Extensions, SQL, AMPscript, and SSJS.
  • Collaborate with the marketing team to automate and optimize marketing processes.
  • Configure data import.
  • Work with customers and platform data (SQL, views, Send Log).
  • Write basic SQL, including join statements.
  • Create dynamic, personalized marketing assets using various scripting languages (HTML, Server-Side JavaScript, AMPscript).
  • Build Marketing Cloud web experience, data forms, custom preference, subscription pages.
  • Work through and resolve scenarios using REST and SOAP API.
  • Perform Salesforce Marketing Cloud Administration activities.
  • Develop and maintain reports and dashboards to track campaign effectiveness and sales performance.
  • Provide technical expertise and best practice guidance on Salesforce Marketing Cloud development and integrations.
  • Participate in code reviews to ensure adherence to coding standards and to foster continuous improvement of code quality.
  • Configure and set up data models (data extensions, shared data extensions, Contact model).
  • Collaborate with team members to define, analyze, understand, and document technical requirements.
Requirements
  • Bachelor's degree in Computer Science, Information Systems, or related field, required.
  • Significant experience in marketing technology with at least 3 to 5 years of hands-on experience with and certification in Salesforce Marketing Cloud.
  • Knowledge of Marketing Cloud features, including Journey Builder, Automation Studio, Email Studio, Web Studio, and Audience Builder.
  • Proficiency in AMPscript, SQL, and SSJS.
  • Knowledge of Salesforce Marketing Cloud APIs.
  • Experience as a Salesforce Marketing Cloud Administrator.
  • Understanding of digital marketing strategies and tactics.
  • Strong problem-solving skills and the ability to work collaboratively with other departments to resolve complex issues with innovative solutions.
  • Experience in practicing agile methodologies, including scrum and continuous integration environments.
  • Demonstrated ability to distil business requirements into solution architecture and system design across marketing and sales systems.
  • Strong knowledge of business modelling and process documentation.
  • Deep understanding of Salesforce ecosystem, data models, and common integration points with marketing systems.
  • Ability to lead and facilitate technical requirements gathering and design sessions.
  • Strong verbal and written communication skills.
  • Salesforce Certifications - Preferred
About Wipro Limited

Wipro Limited is a leading global information technology, consulting, and business process services company. We harness the power of cognitive computing, hyper-automation, robotics, cloud, analytics, and emerging technologies to help our clients adapt to the digital world and make them successful. A company recognized globally for its comprehensive portfolio of services, strong commitment to sustainability, and good corporate citizenship, we have over 233,000 dedicated employees serving clients across six continents.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, marital status, age, ethnic and national origin, sexual and political orientation, and disability status, or any other characteristic protected by law.

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