Head of Startup and Community Programs
hace 3 días
We are seeking an experienced marketing and business leader to oversee two critical initiatives at Stripe: the Stripe for Startups Program and the development of our new Community function.
The Stripe for Startups Program aims to create and deliver content and experiences tailored to the startup audience, supporting founders in pitching, launching, and running successful startups.
The Community function will help our users build trusted relationships with each other and with Stripe, providing valuable feedback to improve our solutions.
This leader will partner cross-functionally with Marketing, Growth, Product, and Sales teams to ensure the successful global rollout of the Stripe for Startups program.
Responsibilities- Oversee the Stripe for Startups program as a product, including features, benefits, positioning, differentiation, value proposition, etc.
- Manage the Stripe for Startups team in developing and executing the marketing plan to launch and scale the program in the US and regionally.
- Partner with Marketing leadership and Finance to build a measurement framework for the Stripe for Startups Program.
- Report on ROI and other key performance indicators for the program, and use key insights to evolve the strategy and activities.
- Build and execute a plan with partnership teams to expand the reach of the Stripe for Startup program through VC, Accelerator, and Incubator partnerships.
- Ensure success of the program in key startup hub cities across Stripe's key markets.
- Partner with field marketing leadership to build a strategy and plan round the world to deliver local community events for founders and define opportunities to engage founders with tailored experiences at Stripe-led and third-party events.
- Build and execute the community strategy, roadmap, and success metrics.
- Partner cross-functionally with the content marketing, product, GTM, and other teams to develop a community content strategy.
- Manage and execute that strategy.
- Moderate, listen, and engage regularly with Stripe community members, providing them with any support and resources they need.
- Build a continuous feedback mechanism and monitor feedback from the community; bring those insights to the appropriate internal teams.
- Develop and execute a community ambassadors program, with a focus on building representative communities around specific verticals (industries, interest groups, and so on).
- Facilitate an inviting, helpful, and honest community culture that represents the best of Stripe.
We are looking for someone with a minimum of 12+ years of marketing or related business experience, ideally in technology companies, with a proven track record of defining, building, and implementing programs that build community as well as drive new customer acquisition and demand.
Proven management experience, with demonstrated team building and management skills.
Deep understanding of the startup ecosystem and passion for helping founders create and grow compelling businesses.
Experience working in a global marketing or community capacity, working closely with geographically distributed marketing teams in multiple regions.
In-depth experience and knowledge creating community.
Passion about community and customer advocacy.
Demonstrated leadership and experience navigating complexity and working well cross-functionally across marketing, product, and GTM teams.
Strong organizational and execution skills.
Fantastic interpersonal skills, a great listener, and extraordinarily empathetic.
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