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Marketing Content Strategist

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo
About the Role

We are seeking a highly skilled Marketing Content Strategist to join our team at Semrush. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive content strategy that aligns with our overall marketing goals and drives brand awareness and engagement.

Key Responsibilities
  • Develop and implement a content strategy that aligns with our marketing goals and drives brand awareness and engagement
  • Produce high-quality content for various channels, including website copy, blog posts, white papers, case studies, email campaigns, and more
  • Ensure all content is consistent with our brand voice and effectively communicates our unique value proposition (UVP) and resonates with our target audience
  • Write and optimize content for search engines to improve organic visibility and drive traffic to our website
  • Collaborate with the marketing, sales, and product teams to ensure content aligns with our business objectives and supports lead-generation efforts
  • Review and edit content produced by other team members or external contributors to ensure it meets our quality standards and brand guidelines
  • Monitor and analyze the performance of content across different channels, using insights to refine content strategies and improve engagement
  • Manage multiple content projects simultaneously, ensuring timely delivery and alignment with marketing campaigns
Requirements
  • Bachelor's degree in English, Marketing, Communications, Journalism, or a related field
  • Minimum of 4-5 years of experience in content creation, with a strong portfolio showcasing work in the DaaS or alternative data industry (optional)
  • Native-level proficiency in English, with exceptional writing, editing, and proofreading skills
  • Familiarity with Data-as-a-Service (DaaS), big data, or alternative data markets, and the ability to translate complex concepts into clear, compelling content
  • Proficient in using content management systems (CMS), SEO tools, and social media platforms
  • Experience with HubSpot and WordPress is preferred
About Us

Semrush is a global IT company developing our own product – a platform for digital marketers. We are a team of innovators, thinkers, and doers who are passionate about creating a better digital world. We value diversity, inclusivity, and collaboration, and we are committed to creating an environment where everyone can thrive.

We offer a range of benefits, including flexible working hours, unlimited PTO, training and development opportunities, and a comprehensive benefits package. If you are a motivated and talented individual who is passionate about content marketing, we encourage you to apply for this exciting opportunity.