Senior Market Research Analyst

hace 6 días

Sant Cugat, Barcelona, España Kennametal, Inc. A tiempo completo
About the Role

We are seeking a highly skilled Senior Market Research Analyst to provide data-driven insights to inform strategic business decisions at Kennametal Inc.

Key Responsibilities
  • Conduct in-depth industry research to analyze market trends, competitor strategies, and customer behavior.
  • Analyze competitor activity, pricing strategies, product offerings, and market share to identify opportunities and risks.
  • Design and conduct market research studies, including surveys, focus groups, and interviews, to understand customer needs and preferences.
  • Develop data-driven forecasts and models to predict future market conditions and identify potential risks and opportunities.
  • Prepare insightful reports and presentations to communicate findings to stakeholders across the organization.
  • Monitor industry news, attend conferences, and network with industry professionals to stay informed.
Requirements
  • Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, or a related field (Master's degree a plus).
  • 5+ years of experience in market research or a similar role within the industrial sector.
  • Strong analytical skills with proficiency in data analysis tools and statistical software (e.g., Excel, SPSS, R).
  • Excellent communication and presentation skills, able to translate complex data into actionable insights.
  • Expertise in researching and tracking industry trends using industry reports, databases, and news sources.
  • Understanding of financial analysis and its application to market research.
  • Experience partnering with product managers/brand managers to solve business issues – recommend research methods based on need.
  • Experience in B2B market research would be a huge plus.
  • Demonstrated ability to work independently and manage multiple projects concurrently.
  • Strong interpersonal skills and ability to build relationships with internal and external stakeholders.
About Kennametal Inc.

Kennametal Inc. is a leading industrial technology company with over 80 years of experience delivering productivity to customers through materials science, tooling, and wear-resistant solutions. With a global presence in nearly 100 countries, Kennametal generated $2.1 billion in revenues in fiscal 2023.

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