Senior Market Research Analyst
hace 6 días
Kennametal, Inc. is a leading industrial technology company with over 80 years of experience delivering productivity to customers through materials science, tooling, and wear-resistant solutions.
The company serves customers across various industries, including aerospace and defense, earthworks, energy, general engineering, and transportation.
Kennametal's global presence spans nearly 100 countries, with approximately 8,700 employees working together to help customers stay competitive.
Job SummaryWe are seeking a highly motivated and experienced Senior Market Research Analyst to join our team. In this role, you will play a key part in providing data-driven insights to inform strategic business decisions.
Key Responsibilities- Conduct in-depth industry research, including market size, growth projections, segmentation, and key trends.
- Analyze competitor activity, pricing strategies, product offerings, and market share.
- Conduct primary research using various methods, such as surveys, focus groups, and interviews, to understand customer needs, preferences, and behaviors.
- Analyze secondary research data from market research reports, industry publications, and government databases to identify market trends, competitor insights, and industry dynamics.
- Track customer needs, preferences, and buying patterns through primary and secondary research methods.
- Develop data-driven forecasts and models to predict future market conditions.
- Identify and assess potential risks and opportunities for the company within the industry.
- Prepare insightful reports and presentations to communicate findings to stakeholders across the organization.
- Monitor industry news, attend conferences, and network with industry professionals to stay informed.
- Support the development and implementation of market research initiatives.
- Develop and maintain strong relationships with internal stakeholders to understand their research needs.
- Bachelor's degree in Marketing, Business Administration, Economics, Engineering, Statistics, or a related field (Master's degree a plus).
- 5+ years of experience in market research or a similar role within the industrial sector.
- Strong analytical skills with proficiency in data analysis tools and statistical software (e.g., Excel, SPSS, R).
- Excellent communication and presentation skills, able to translate complex data into actionable insights.
- Expertise in researching and tracking industry trends using industry reports, databases, and news sources.
- Understanding of financial analysis and its application to market research.
- Experience partnering with product managers/brand managers to solve business issues and recommend research methods based on need.
- Experience in B2B market research would be a huge plus.
- Demonstrated ability to work independently and manage multiple projects concurrently.
- Strong interpersonal skills and ability to build relationships with internal and external stakeholders.
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Sant Cugat, Barcelona, España Kennametal, Inc. A tiempo completoWith over 80 years as an industrial technology leader, Kennametal Inc. delivers productivity to customers through materials science, tooling and wear-resistant solutions. Customers across aerospace and defense, earthworks, energy, general engineering and transportation turn to Kennametal to help them manufacture with precision and efficiency. Every day...
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Sant Cugat, Barcelona, España Kennametal, Inc. A tiempo completoAbout Kennametal, Inc.Kennametal, Inc. is a leading industrial technology company that delivers productivity to customers through materials science, tooling, and wear-resistant solutions. With a rich history spanning over 80 years, the company has established itself as a trusted partner for customers across various industries, including aerospace and...
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Sant Cugat, Barcelona, España Kennametal, Inc. A tiempo completoAbout Kennametal, Inc.Kennametal, Inc. is a leading industrial technology company that delivers productivity to customers through materials science, tooling, and wear-resistant solutions. With a rich history spanning over 80 years, the company has established itself as a trusted partner for customers across various industries, including aerospace and...
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