Regional Marketing Strategist

hace 1 semana

Salamanca, Salamanca, España Canonical A tiempo completo
Job Description

Canonical is seeking a seasoned marketing professional to join our team as a Regional Marketing Specialist. This role will be responsible for developing and executing long-term marketing strategies to drive growth across EMEA and Americas regions.

Key Responsibilities
  1. Develop and execute go-to-market strategies for specific industries within the Americas region, leveraging market research and analysis to inform decision-making.
  2. Set and track key performance indicators (KPIs) for lead generation, demand generation, and brand awareness campaigns, ensuring continuous improvement and optimization.
  3. Design and implement organic and paid campaigns from scratch, including crafting compelling messaging and creating visual assets for emails, social media, and paid advertising that align with Canonical's brand identity.
  4. Own the planning and execution of webinars and regional offline events, including holistic pre- and post-event strategies, webinar setup, and streaming.
  5. Collaborate closely with the CRM Team to attract, convert, engage, and communicate with new and existing audiences, driving customer acquisition and retention.
  6. Manage regional budgets, monitoring and adjusting as needed to ensure optimal resource allocation.
  7. Work closely with regional Sales teams to gather insights and implement them into the regional marketing strategy, ensuring alignment and cohesion.

We are looking for a highly skilled marketing professional who is an excellent communicator, comfortable working with complex stakeholders, including engineers, product managers, sales representatives, and executives.

Requirements

Experience in B2B marketing for enterprise IT products, with a strong background in SaaS marketing.

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