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Marketing Automation Strategist

hace 2 meses

Salamanca, Salamanca, España Snaphunt A tiempo completo

About the Role

We are seeking a detail-oriented Marketing Automation Strategist to join our team at Snaphunt. As a key member of our marketing team, you will be responsible for designing, implementing, and optimizing automated marketing campaigns to drive lead generation, improve customer engagement, and enhance overall marketing efficiency.

Key Responsibilities

  • Develop and execute automated email and SMS campaigns using SendPulse to drive lead generation and improve customer engagement.
  • Analyze campaign performance and optimize strategies based on data insights to improve marketing efficiency.
  • Collaborate with the marketing team to align automation with overall marketing goals and objectives.
  • Maintain and update contact lists and segments for targeted outreach to ensure effective marketing campaigns.
  • Create and manage workflows, triggers, and personalized messaging to enhance customer engagement.

Requirements

  • Proven experience with SendPulse or similar marketing automation platforms.
  • Strong understanding of email marketing best practices and automation strategies.
  • Excellent analytical skills and ability to interpret data for decision-making.
  • Effective communication and project management skills.
  • Experience with CRM systems and integration is a plus.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 4+ years of experience in marketing automation or related role.