Senior App Marketing Manager

hace 1 mes

Barcelona, Barcelona, España Free Now A tiempo completo
About the Role

We are seeking a highly skilled Senior App Marketing Manager to join our team at Free Now. As a key member of our marketing team, you will be responsible for developing and executing digital app marketing campaigns to drive user acquisition, retention, and revenue growth.

Key Responsibilities
  • Plan, implement, and manage digital app marketing campaigns across all funnel stages, including awareness, acquisition, activation, and re-engagement.
  • Develop and execute digital media strategies and plans to achieve our awareness and performance targets.
  • Collaborate with our Marketing Analytics teams to understand the full customer journey funnel and relevant KPIs within our dashboards for analysis and optimization.
  • Analyze audience cohorts to share performance insights on ROAS, retention, and CLV.
  • Evaluate creatives critically and discuss new creative testing ideas with our creative team aimed at improving performance.
  • Drive digital marketing projects and identify cross-country channel opportunities (testing publishers, new tools, and exploring AI use cases for the team).
Requirements
  • 6+ years of hands-on experience setting up and managing digital app marketing awareness and performance campaigns on all major app marketing channels, including Google, Apple Search Ads, TikTok, Meta, Snapchat, and others.
  • Data-driven mindset with the ability to analyze large data sets to derive insights and optimize digital marketing campaigns.
  • Direct experience working with a major MMP (Appsflyer, Adjust, Singular) and the tools they offer around fraud prevention, audience building, and cohort analysis.
  • Extensive knowledge of app marketing tracking capabilities and industry best practices, including SKAdNetwork, ATT, App Conversion tracking, Fraud Prevention, Incrementality testing, ROAS optimization.
  • Experience collaborating with creative teams to generate new creative testing ideas to improve performance.
  • Strong presentation skills when sharing campaign results and creative insights to internal teams.
What We Offer
  • Flexible working arrangements.
  • LinkedIn Learning.
  • Sabbatical and special leave policies.
  • WeRoad partnership.
  • Birthday, 24th, and 31st December off.
  • Short-term EU work policy.
  • Mobility Budget.
  • Health Insurance.
  • Employee assistance program.
About Us

Free Now is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability, or age. We want you to grow and evolve, bring your true self to work.

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