Product Lead Near Patient Care
hace 1 semana
We are seeking a highly skilled and experienced Product Lead to join our team at F. Hoffmann-La Roche Gruppe. As a Product Lead, you will be responsible for steering the product's journey and leading the cross-functional team responsible for improving it.
Key Responsibilities- Product Strategy and Vision: Develop and articulate a clear product vision that aligns with the company's overall strategy and goals.
- Marketing Plan: Define a proposal outlining objectives, strategies, initiatives, and tactics for sales teams of the related product/solution, specifically focused on Near Patient Care and aligned with the Integrated Company Plan.
- Launch and Business Planning: Prepare related products and solutions for launch and business planning.
- Market Trends: Follow Near Patient Care market trends through market analyses, understand customer journeys, and identify growth opportunities.
- Market Awareness, Promotion, and Communication: Stay up-to-date on the latest developments and publications, Communities of Practice (CoP), and other essential communications within the CA and E-L scopes related to the products in scope. Develop promotional campaigns in coordination with Global teams, with a focus on budget control.
- Product Mastery: Attain exhaustive knowledge of the product's features, clinical applications, and competitive advantages. Identify strengths and weaknesses against competitors, shaping product strategies, positioning, and tactics accordingly. Capture customer and market feedback and communicate proposed product improvements to global teams.
- Documentation and Support Material: Adapt or originate technical-commercial documentation, seek out supporting literature, and provide comprehensive materials that aid the product's understanding and promotion. This includes regular revision and quality control of all materials before uploading into the Acadia system and Showpad, as well as all materials posted online (website, emails, etc.).
- Regulatory Vigilance and Quality Collaboration: Play a pivotal role in the product monitoring process, working in unison with the quality and regulatory departments to uphold standards and compliance.
- Commercial and Tender Support: Provide robust support for technical-commercial matters, including product-specific training, detailed product explanations for selected strategic customers, assistance with product-related queries in tenders (in collaboration with customer support for highly technical questions), competitive assessments, and handling unique queries not previously documented.
- Continual Learning and Product Proficiency: Commit to ongoing personal education to master new product features and stay updated on existing product solutions, ensuring deep knowledge and expertise are maintained.
- Product Care Accountability: While relying on operational support from Product Specialists, the Product Lead is the ultimate accountable person for end-to-end product readiness in internal systems (stock management, product substitutions, catalog management, tender documentation, and pricing).
- Clinician Selling Network Assistance: Guide the Clinician Selling network through regular updates, materials, sales arguments, scientific sessions, and interactions with Key Opinion Leaders (KOLs) - specifically for products requiring demand-driven promotion.
- Technical/Scientific Product Knowledge: In-depth knowledge of the engineering and/or science behind the portfolio under your responsibility is required. Bachelor's or Master's degree or previous on-the-job experience that supports mastery in the related product portfolio (bioengineering, engineering, or similar for systems-related positions / biology, chemistry, pharmacy, medicine, or similar for reagents and indications-related positions / telecommunications, software, engineering, or similar for digital solutions-related positions).
- Comprehensive Understanding: Comprehensive understanding of product functionalities, clinical indications, and market positioning; and the capacity to translate these into impactful messages for the sales force.
- Marketing Capabilities: Good marketing capabilities, with autonomy to design and execute product-centered strategies and marketing tactics.
- Communication and Educational Skills: Effective communication and educational skills, particularly in training sales forces and engaging with KOLs.
- Analytical and Strategic Planning Abilities: Good analytical and strategic planning abilities.
- Language Skills: Fluent in Spanish, with excellent written and verbal communication skills in English.
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