Senior Marketing Operations Manager

hace 3 días

Barcelona, Barcelona, España Veeva Systems, Inc. A tiempo completo

About the Role

Veeva Systems, Inc. is seeking a highly skilled Senior Marketing Operations Manager to join our EU Marketing team. This is a unique opportunity to leverage your expertise in marketing automation, data analysis, and campaign execution to drive business growth and improve customer engagement.

Key Responsibilities

  • Develop and execute quarterly campaign analyses to identify trends and areas for improvement, ensuring alignment with business objectives.
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and target database engagement.
  • Partner with regional marketing leaders to translate marketing data into actionable insights, driving continuous performance improvements.
  • Be regarded as the in-house expert consultant for our EU team, creating optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
  • Develop a library of training content for marketing automation topics, including persona-based data segmentation, Pardot engagement studio best practices, and email testing.
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.
  • Produce Veeva Summit event reporting and provide weekly and post-event analytics to both operational and executive-level audiences.

Requirements

  • 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization, with a strong understanding of key marketing concepts.
  • Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.
  • CRM and Marketo (or equivalent) proven working knowledge/certification required.
  • Persona-focused database segmentation and augmentation expertise.
  • Strong Excel expertise.
  • Ability to build relationships working in a cross-functional global environment.
  • Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights.
  • Critical thinking, attention to detail, and problem-solving skills required.
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
  • Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure.
  • Proven ability to excel in a dynamic environment.
  • Bachelor's degree required.

Nice to Have

  • Analytics platform (Tableau, Sigma, etc.) experience or equivalent.
  • Basic knowledge of SQL or other database expertise.
  • Advanced technical skills in HTML coding, CSS, JavaScript.
  • Digital marketing knowledge: web tracking, Google Analytics.
  • Vendor management experience.
  • Life sciences industry experience is a plus.

What We Offer

  • The chance to work with a genuine market leader.
  • Opportunities for progression - the sky is the limit.
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role.
  • Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to.
  • A wide range of perks & benefits.

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