Digital Customer Lifecycle Program Manager

hace 2 meses


Barcelona, Barcelona, España TD SYNNEX A tiempo completo
About the Role

We are seeking a highly motivated and experienced Customer Lifecycle Program Manager to support the deployment and development of our omni-channel digital transformation sales engagement strategy.

The successful candidate will coordinate and work with multidisciplinary experts and leaders from across the organization, covering data analytics, marketing automation, sales, and e-commerce platforms.

This role will be instrumental in leading and coordinating the design, deployment, and continuous improvement of our digital sales model, leveraging data insights, sales platforms, and automation.

As the voice of the customer, this role will build, test, and improve our existing digital customer journeys to positively differentiate our customer experience.

Key Responsibilities
  • Design lifecycle stage activities that drive positive customer engagement and improved loyalty.
  • Coordinate the implementation of activities in systems and in country processes.
  • Use data and insights to drive a continuous process of improvement and evolution of lifecycle activities.
  • Capture and document processes and act as gatekeeper to build the digital blueprint and playbook.
  • Connect with central and local marketing agencies to convert program activities into market assets for deployment.
  • Work with marketing automation, e-commerce platform, and CRM experts to automate, embed, and improve internal processes.
  • Partner with countries and central business experts to capture and deploy best practices.
Requirements
  • A minimum of 3-5 years' relevant work experience in data-driven B2B digital marketing.
  • Highly analytical and extensive root cause diagnosis and problem-solving skills.
  • Relevant experience in the deployment of digital customer journeys.
  • Experience in large, complex project and process management.
  • Previous project experience leading AI projects highly valuable.
  • Quick learner and an innovative thinker with the ability to thrive in a fast-paced, data-centric environment.
  • Positive can-do attitude with a proven track record of following up and getting things done.
  • English - professional proficiency is a MUST.
What We Offer
  • Hybrid work (2 days at the office, 3 days at home).
  • We value continuous learning and provide a clear progression plan.
  • We provide comprehensive benefits including health insurance, paid leave, retirement plans, and more.


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