Market Intelligence Specialist

hace 1 semana


Madrid, Madrid, España DENODO A tiempo completo
Job Responsibilities & Duties

We are seeking a highly skilled Marketo Specialist to join our EMEA team. As a key member of our marketing operations team, you will be responsible for developing, executing, and analyzing marketing campaigns across the region.

Your key responsibilities will include:

  • Collaborating with global demand generation and partner marketing managers to review and verify marketing campaign logic.
  • Developing and executing email, landing page, and global template campaigns.
  • Setting up and executing drip/nurture marketing campaigns with complex logic.
  • Providing best practices on email formatting, list management, optimization, data quality, hygiene, data cleansing, and compliance.
  • Planning and performing A/B testing, progressive profiling, and other advanced marketing capabilities.
  • Maintaining Marketo integration with other platforms and assisting in the integration of additional platforms.
  • Maintaining and tracking lead scoring to ensure accuracy.
  • Documenting Marketo processes, programs, and procedures.
  • Providing EMEA support on Account Based Marketing efforts using Demandbase platform and leveraging Marketo features.
Desired Skills & Experience
  • Minimum 3 years of experience working with Marketo from an administrator capacity.
  • Bachelor's or higher degree in marketing, computer science, or related field.
  • Excellent verbal and written communication skills in English.
  • Strong analytical and problem-solving abilities.
  • Team worker with a positive attitude.
  • Ability to learn quickly and stay up-to-date with the latest marketing technologies.
  • Experience working in or with demand generation teams.
  • Experience working with remote international teams.
  • Knowledge and/or experience in working with Salesforce Lightning email deliverability.


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