Market Intelligence Specialist

hace 1 día


Madrid, Madrid, España DENODO A tiempo completo
Job Summary

We are seeking a highly skilled Marketo Specialist to join our EMEA team. As a key member of our marketing operations team, you will be responsible for developing and executing marketing campaigns, analyzing results, and providing insights to drive business growth.

Key Responsibilities
  • Develop and execute marketing campaigns across EMEA, leveraging Marketo's advanced features and capabilities.
  • Analyze campaign results, identifying areas for improvement and providing data-driven recommendations to optimize marketing performance.
  • Collaborate with global demand generation and partner marketing managers to ensure alignment and consistency across marketing efforts.
  • Design and implement drip/nurture marketing campaigns with complex logic, utilizing Marketo's automation capabilities.
  • Develop and maintain advanced segmentation strategies, utilizing dynamic and static lists to target high-value audiences.
  • Test, deploy, and measure the effectiveness of marketing campaigns, ensuring optimal ROI and conversion rates.
  • Provide best practices and guidance on email formatting, list management, optimization, data quality, hygiene, and compliance.
  • Plan and execute A/B testing, progressive profiling, and other advanced marketing capabilities to drive business growth.
  • Maintain Marketo integration with Salesforce.com and assist in the integration of additional platforms into the marketing automation platform.
  • Document Marketo processes, programs, and procedures to ensure knowledge sharing and scalability.
Requirements
  • Minimum 3 years of experience working with Marketo from an administrator capacity.
  • Bachelor's or higher degree in marketing, computer science, or related field.
  • Excellent verbal and written communication skills in English.
  • Strong analytical and problem-solving abilities.
  • Team worker with a positive attitude and a passion for learning.
  • Experience working in or with demand generation teams and remote international teams across the world.
  • Knowledge and/or experience in working with Salesforce Lightning email deliverability is a plus.
About Us

DENODO is a leading provider of data management solutions. We are committed to delivering innovative technology and exceptional customer service to drive business growth and success.



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