Market Intelligence Specialist
hace 3 días
We are seeking a highly skilled Marketo Specialist to join our EMEA team. As a key member of our marketing operations team, you will be responsible for managing and executing global demand generation and partner marketing campaigns.
Your primary focus will be on working with global demand generation and partner marketing managers to review processes and verify program logic to ensure accuracy in marketing campaigns. You will also be responsible for developing, executing, analyzing, and reporting on emails, landing pages, and global templates.
Additionally, you will be expected to set up and execute drip/nurture marketing campaigns with complex logic, provide best practices on email formatting, list management, optimization, data quality, hygiene, data cleansing, and compliance, and plan and perform A/B testing, progressive profiling, and other advanced marketing capabilities.
You will also be responsible for maintaining Marketo integration with Salesforce.com and assisting in the integration of additional platforms into the marketing automation platform. Furthermore, you will maintain and track lead scoring, ensuring its accuracy as leads are engaged in marketing activities.
Documenting Marketo processes, programs, and procedures will also be a key responsibility. You will provide EMEA support on Account Based Marketing efforts using Demandbase platform and leveraging Marketo features.
Desired Skills & Experience- A minimum of 3 years of experience working with Marketo from an administrator capacity.
- Bachelors or higher degree in marketing, computer science, or related field.
- Excellent verbal and written communication skills in English.
- Strong analytical and problem-solving abilities.
- Team worker with a positive attitude.
- Having constant desire to learn and the ability to learn quickly.
- Passion for all technical activities related to web/mobile development.
- Experience working in or with demand generation teams.
- Experience working with remote international teams across the world.
- We value knowledge and/or experience in working with Salesforce Lightning email deliverability.
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