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Head of Marketing Department

hace 2 meses

Oviedo, Asturias, España Sante International A tiempo completo
Job Title: Head of Marketing Department

About the Role:

The Head of Marketing Department will be responsible for leading the marketing team at Sante International, overseeing all aspects of marketing strategy, budgeting, and execution. This role requires a strategic thinker with excellent leadership skills, able to inspire and motivate cross-functional teams.

Key Responsibilities:

  • Strategic Planning: Develop comprehensive marketing strategies to achieve business goals and increase brand awareness.
  • Market Research: Conduct market research to identify emerging trends, consumer preferences, and competitive landscapes.
  • Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, support, and feedback to ensure high performance.
  • Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns, including digital advertising, social media, email marketing, and content marketing.
  • Brand Management: Develop and maintain the company's brand identity, ensuring consistency across all marketing channels and communication materials.
  • Budgeting and Resource Allocation: Manage the marketing budget effectively, allocating resources strategically to maximize impact and achieve business objectives.
  • Performance Tracking and Reporting: Implement robust analytics tools and methodologies to track marketing performance and measure KPIs.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Proven experience in a senior marketing role, with a track record of developing and executing successful marketing strategies.
  • Strong leadership skills, with the ability to inspire and motivate cross-functional teams.
  • Excellent communication and interpersonal abilities, with the capacity to build relationships and influence stakeholders at all levels.
  • In-depth knowledge of digital marketing channels, analytics tools, and best practices.
  • Strategic thinker with analytical mindset and problem-solving skills.
  • Creative flair and passion for innovation in marketing.
  • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.