Global Lead Generation Automation Manager

hace 1 mes

Madrid Centro, Madrid, España Coface Group A tiempo completo
About the Role

This is a pivotal position within the Commercial Operations and Mid-Market and Information Team at Coface Group, focusing on the Trade Credit Insurance and Business Information business lines. The successful candidate will play a crucial role in supporting the execution, maintenance, and continuous improvement of digital acquisition marketing programs, marketing automation, and increasing adoption and accurate use of our marketing technology solutions and processes.

Key Responsibilities
  1. Digital Campaigns
  • Manage and execute marketing automation strategies using the Eloqua platform (Oracle) to support demand generation teams with specific aspects of campaign execution.
  • Build and manage complex multi-channel digital campaigns, including email marketing, PPC, display.
  • Supervise and optimize landing page and form creation.
  • Optimize campaigns to improve conversion by using lead nurturing, lead scoring, segmentation, and automated workflows.
  • Design, implement, and optimize digital acquisition asset templates and other scalable assets to support accuracy, brand alignment, and the minimization of repetitive work.
  • Monitor and analyze campaign performance metrics (open rates, click-through rates, conversion rates, ROI). Provide actionable insights to improve campaign effectiveness.
Marketing Automation
  • Devise marketing automation best practices.
  • Troubleshoot questions on our marketing technology solutions, provide support, or guidance on documented processes, and escalate as needed.
  • Devise digital marketing and marketing automation trainings for marketing teams on topics concerning Eloqua best practices, tools, and functionalities and provide technical support in the utilization of advanced features of our Eloqua marketing platform (A/B testing, dynamic content, lead scoring, etc.). Create and maintain training and process documentation for all marketing operations.
  • Act as one of the system administrators for Eloqua to ensure operational efficiency of the platform and a power user of Microsoft Dynamics CRM, with the help of an external consultant.
  • Monitor connections between databases and lead capture sources (e.g., marketing automation tool, CRM, and the website).
Requirements
  • 5+ years of experience working with marketing automation platforms (preferably Eloqua but other platforms accepted) and CRM platforms (preferably Microsoft Dynamics).
  • Strong technical proficiency in Eloqua or another marketing automation tool, including building and executing complex campaigns, creating landing pages, forms, and email templates, and implementing tracking and reporting mechanisms.
  • Analytical, with a solid understanding of marketing automation principles, best practices, and industry standards.
  • Marketing and Commercial mindset with focus on lead acquisition, qualification, and conversion.
  • Ability to prioritize and effectively manage multiple priorities, projects, and resources in a fast-paced environment.
  • Strong communication skills and an ability to collaborate effectively with cross-functional teams.
  • Detail-oriented, with a focus on accuracy and quality.
  • Eloqua certification or other relevant marketing automation certifications are highly desirable.
  • Bachelor's Degree in marketing, business, or a related field required.
  • Fluency in English required. Fluency in a second language preferred.

  • Lead Generation Manager

    hace 1 mes

    Madrid, Madrid, España Blu Selection A tiempo completo

    About the RoleWe are seeking a highly skilled and motivated Lead Generation Manager to join our team at Blu Selection. As a Lead Generation Manager, you will play a critical role in helping us achieve our strategic priorities by supporting new business pipeline.Key ResponsibilitiesIdentify and Analyze Customer Needs: Utilize your expertise to identify...

  • Lead Generation Manager

    hace 1 mes

    Madrid, Madrid, España Blu Selection A tiempo completo

    About the RoleWe are seeking a highly skilled and motivated Lead Generation Manager to join our team at Blu Selection. As a Lead Generation Manager, you will play a critical role in helping us achieve our strategic priorities by supporting new business pipeline.Key ResponsibilitiesIdentify and Analyze Customer Needs: Utilize your expertise to identify...

  • Lead Generation Manager

    hace 1 día

    Madrid, Madrid, España España - Hace 3 Minutos A tiempo completo

    About the RoleWe are seeking a highly motivated and organized Lead Generation Manager to join our team in Barcelona. As a key member of our sales team, you will be responsible for identifying and qualifying new business opportunities, building relationships with potential clients, and driving sales growth.Key ResponsibilitiesIdentify and qualify new business...

  • Lead Generation Manager

    hace 1 día

    Madrid, Madrid, España España - Hace 3 Minutos A tiempo completo

    About the RoleWe are seeking a highly motivated and organized Lead Generation Manager to join our team in Barcelona. As a key member of our sales team, you will be responsible for identifying and qualifying new business opportunities, building relationships with potential clients, and driving sales growth.Key ResponsibilitiesIdentify and qualify new business...

  • Lead Generation Manager

    hace 4 semanas

    Madrid, Madrid, España Alibaba A tiempo completo

    Key ResponsibilitiesAs a Lead Generation Manager, you will be responsible for owning the pool of prospects and their optimal allocation across different lead hunting teams.You will analyze the available pool of prospects, prioritize them based on their fit with the Miravia proposition, and forecast the needs of hunting teams.Requirements3 years of experience...

  • Lead Generation Manager

    hace 4 semanas

    Madrid, Madrid, España Alibaba A tiempo completo

    Key ResponsibilitiesAs a Lead Generation Manager, you will be responsible for owning the pool of prospects and their optimal allocation across different lead hunting teams.You will analyze the available pool of prospects, prioritize them based on their fit with the Miravia proposition, and forecast the needs of hunting teams.Requirements3 years of experience...

  • Marketing and Lead Generation Analyst

    hace 3 días

    Madrid, Madrid, España Celonis A tiempo completo

    The TeamThe Marketing and Lead Generation Analyst will be part of the Marketing Analytics and Insight team, working closely with cross-functional teams to drive efficiency, optimization, and smooth operations.The RoleThe Junior Marketing Analyst and Lead Generation Analyst is responsible for supporting the marketing team by analyzing data, identifying...

  • Marketing and Lead Generation Analyst

    hace 3 días

    Madrid, Madrid, España Celonis A tiempo completo

    The TeamThe Marketing and Lead Generation Analyst will be part of the Marketing Analytics and Insight team, working closely with cross-functional teams to drive efficiency, optimization, and smooth operations.The RoleThe Junior Marketing Analyst and Lead Generation Analyst is responsible for supporting the marketing team by analyzing data, identifying...

  • German Pre-Sales Lead Generation Specialist

    hace 4 semanas

    Madrid, Madrid, España Lead Discovery Gmbh A tiempo completo

    About Lead Discovery GmbHAs a leading marketing agency, we specialize in tele-based demand generation with a team of over 350 experts delivering qualified, sales-ready leads for top IT companies. We're looking for a Pre-Sales Lead Generation employee who will:Key ResponsibilitiesImprove leads from cold reach to ready-to-meet/demonstrate potential B2B...

  • German Pre-Sales Lead Generation Specialist

    hace 4 semanas

    Madrid, Madrid, España Lead Discovery Gmbh A tiempo completo

    About Lead Discovery GmbHAs a leading marketing agency, we specialize in tele-based demand generation with a team of over 350 experts delivering qualified, sales-ready leads for top IT companies. We're looking for a Pre-Sales Lead Generation employee who will:Key ResponsibilitiesImprove leads from cold reach to ready-to-meet/demonstrate potential B2B...

  • Senior Product Manager

    hace 1 mes

    Madrid Centro, Madrid, España Global Savings Group A tiempo completo

    About Global Savings Group:Global Savings Group is a leading shopping rewards and recommendation company in Europe. Our mission is to create rewarding moments for consumers and empower them to make informed shopping decisions in a smart, fair, and enjoyable way. We achieve this by running market-leading platforms that provide our users with the best savings,...

  • Senior Product Manager

    hace 1 mes

    Madrid Centro, Madrid, España Global Savings Group A tiempo completo

    About Global Savings Group:Global Savings Group is a leading shopping rewards and recommendation company in Europe. Our mission is to create rewarding moments for consumers and empower them to make informed shopping decisions in a smart, fair, and enjoyable way. We achieve this by running market-leading platforms that provide our users with the best savings,...

  • Marketing Analyst and Lead Generation Specialist

    hace 3 días

    Madrid, Madrid, España Celonis Se A tiempo completo

    About the RoleCelonis is seeking a highly skilled Marketing Analyst and Lead Generation Specialist to join our Marketing Analytics and Insight team. As a key member of our marketing operation, you will work closely with cross-functional teams to drive efficiency, optimization, and smooth operations.Key ResponsibilitiesDevelop and execute lead generation...

  • Marketing Analyst and Lead Generation Specialist

    hace 3 días

    Madrid, Madrid, España Celonis Se A tiempo completo

    About the RoleCelonis is seeking a highly skilled Marketing Analyst and Lead Generation Specialist to join our Marketing Analytics and Insight team. As a key member of our marketing operation, you will work closely with cross-functional teams to drive efficiency, optimization, and smooth operations.Key ResponsibilitiesDevelop and execute lead generation...

  • Senior Manager Project Lead Architecture

    hace 1 mes

    Madrid, Madrid, España Tttech Industrial Automation Ag A tiempo completo

    Job SummaryWe are seeking a highly experienced and skilled Senior Manager Project Lead Architecture to join our team at Tttech Industrial Automation Ag. As a key member of our global team, you will play a crucial role in strengthening our market position in the automotive industry.Key ResponsibilitiesDirect Manager of a global team of experienced project...

  • Senior Manager Project Lead Architecture

    hace 1 mes

    Madrid, Madrid, España Tttech Industrial Automation Ag A tiempo completo

    Job SummaryWe are seeking a highly experienced and skilled Senior Manager Project Lead Architecture to join our team at Tttech Industrial Automation Ag. As a key member of our global team, you will play a crucial role in strengthening our market position in the automotive industry.Key ResponsibilitiesDirect Manager of a global team of experienced project...

  • Digital Lead Generation Specialist

    hace 3 días

    Madrid, Madrid, España Konica Minolta A tiempo completo

    Descripción del PuestoBuscamos un profesional experimentado en Digital Lead Generation para unirse a nuestro equipo en Konica Minolta. En este rol, serás responsable de desarrollar y implementar estrategias de marketing digital para impulsar el crecimiento de nuestra empresa.ResponsabilidadesDefinir y ejecutar campañas de marketing digital para alcanzar...

  • Digital Lead Generation Specialist

    hace 3 días

    Madrid, Madrid, España Konica Minolta A tiempo completo

    Descripción del PuestoBuscamos un profesional experimentado en Digital Lead Generation para unirse a nuestro equipo en Konica Minolta. En este rol, serás responsable de desarrollar y implementar estrategias de marketing digital para impulsar el crecimiento de nuestra empresa.ResponsabilidadesDefinir y ejecutar campañas de marketing digital para alcanzar...

  • Marketing Analyst and Lead Generation Specialist

    hace 3 días

    Madrid, Madrid, España Celonis A tiempo completo

    The Role:The Junior Marketing Analyst and Lead Generation Analyst is a key member of the Marketing Analytics and Insight team, responsible for supporting the marketing team by analyzing data, identifying trends, and generating leads that drive business growth.This role is ideal for someone with a foundational understanding of marketing analytics and a keen...

  • Marketing Analyst and Lead Generation Specialist

    hace 3 días

    Madrid, Madrid, España Celonis A tiempo completo

    The Role:The Junior Marketing Analyst and Lead Generation Analyst is a key member of the Marketing Analytics and Insight team, responsible for supporting the marketing team by analyzing data, identifying trends, and generating leads that drive business growth.This role is ideal for someone with a foundational understanding of marketing analytics and a keen...