Digital Operations Lead

hace 1 mes


Madrid, Madrid, España Ucb A tiempo completo
About the Role

We are seeking a highly skilled Digital Operations Lead to drive the transformation of our omnichannel, data-driven Go-to-Market model and customer-facing interactions.

As a key member of our Immunology team, you will be responsible for developing and optimizing current channels, requiring extensive digital media knowledge, expertise in marketing automation, and a passion for analytics.

Key Responsibilities
  • Create, monitor, optimize, and report on multichannel campaigns via Sales Force Marketing Cloud.
  • Implement lead scoring practices to enhance conversion rates.
  • Conduct A/B tests to improve key metrics: open rates, clicks, leads, conversions.
  • Map, update, and implement marketing automation and lead generation processes.
  • Train marketing colleagues and field teams on digital marketing best practices.
Requirements

We are looking for a candidate with a Bachelor or Master in Digital Management, Business Informatics, or similar qualification, with a minimum of 3-5 years of relevant digital experience in a company or agency environment, ideally in the pharmaceutical sector.

The ideal candidate will have advanced knowledge of trends and digital communication channels, experience with marketing automation tools and Google Analytics, and fluency in Spanish with a good knowledge of English.

A proven track record in developing high-impact omnichannel solutions aligned with ecosystem drivers is essential.

About UCB

UCB is a global biopharmaceutical company, focusing on neurology and immunology. We are around 8,500 people in all four corners of the globe, inspired by patients and driven by science.

We have a caring, supportive culture where everyone feels included, respected, and has equitable opportunities to do their best work.

We 'go beyond' to create value for our patients, and always with a human focus, whether that's on our patients, our employees, or our planet.



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