Senior Marketing Analytics Leader

hace 5 días

Madrid, Madrid, España Importante Empresa A tiempo completo

**About Importante Empresa**

We are a global leader in Process Mining technology and one of the world's fastest-growing SaaS firms. Our mission is to unlock productivity by placing data and intelligence at the core of business processes.

**The Team**

Our Marketing team is seeking an exceptional leader to spearhead our marketing analytics and insights, directly reporting to the Senior Director of Marketing Strategy and Operations.

**The Role**

As the Senior Marketing Analytics Leader, you will lead the impact steering of our marketing insights, focusing on building and maintaining an end-to-end, robust analytics platform. You will be responsible for setting marketing targets, driving strategic insights, and ensuring our analytics platform supports full funnel use cases.

**Key Responsibilities**

  • **Analytics Platform Development**: Lead the development and maintenance of a strong analytics platform, utilizing tools such as Salesforce, AWS, and Power BI, to support state-of-the-art full funnel marketing use cases.
  • **Insights Generation**: Translate data into actionable insights to inform marketing strategies and decision-making. Provide regular reports and dashboards on key performance indicators (KPIs) and marketing ROI.
  • **Hygiene and Funnel Measurement**: Ensure data accuracy, integrity, and security. Own attribution and scoring models. Implement advanced analytics techniques, including predictive modeling, segmentation, and attribution analysis.
  • **Market Insights**: Generate and leverage market insights to stay ahead of industry trends and competitive dynamics. Own Total Addressable Market (TAM) and use it to guide strategic business decisions.
  • **Target Setting**: Own marketing KPIs, target setting, and performance monitoring. Define and establish clear marketing targets that align with our business objectives, ensuring measurable outcomes for all marketing initiatives.
  • **Collaboration and Communication**: Partner with marketing, sales, product, and finance teams to align on goals and share insights. Present findings and recommendations to senior leadership and stakeholders.

**What You'll Bring**

  • Proven experience in marketing analytics and leadership
  • Strong technical skills in analytics tools and platforms
  • Excellent communication and collaboration skills
  • Ability to drive strategic insights and decision-making

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