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CRM Lifecycle Manager

hace 2 meses

Barcelona, Barcelona, España Page Personnel A tiempo completo
Descripción del Puesto

Estamos buscando a un profesional experimentado en marketing digital y gestión de campañas de CRM para unirse a nuestro equipo en Page Personnel.

Responsabilidades
  • Desarrollar y ejecutar un plan de marketing de automatización de CRM y ciclo de vida que se alinee con los objetivos de la empresa para el compromiso del cliente a lo largo de la incorporación, fidelización, retención y reactivación.
  • Liderar un equipo dedicado para trabajar a través de las fases de descubrimiento de cada iniciativa acordada en el plan, definiendo el caso de negocio, experiencia del usuario, requisitos de construcción, activos, prueba de concepto y pruebas y despliegue global una vez que se haya realizado el éxito.
  • Utilizar datos de clientes y técnicas de segmentación para personalizar la comunicación y las campañas de marketing, asegurando relevancia y efectividad.
  • Supervisar el viaje del cliente de principio a fin, identificando oportunidades para mejorar los puntos de contacto, impulsar el compromiso y mejorar las tasas de conversión.
  • Colaborar con equipos multifuncionales en Marketing, Producto (Web & CRM), BI, Datos y Ops, para asegurar una experiencia del cliente coherente y fluida en todos los puntos de contacto.
  • Definir y monitorear métricas clave de rendimiento relacionadas con la efectividad del CRM para asegurar que cada elemento de nuestro programa CRM sea globalmente consistente y optimizado.
  • Trabajar con el equipo de cumplimiento para asegurar que estamos cumpliendo con las regulaciones globales de datos y marketing.
Requisitos del Candidato
  • 5+ años de experiencia en marketing digital y/o gestión de campañas de CRM.
  • Habilidades de gestión de proyectos superiores y pensamiento estratégico.
  • Comprensión de herramientas de automatización de marketing como Salesforce Marketing y Pardot.
  • Experiencia trabajando con Jira o otras herramientas de gestión de proyectos.
  • Experiencia trabajando con Tableau, Power BI o otras herramientas de informes.
  • Habilidades analíticas sólidas y capacidad para producir informes y proporcionar recomendaciones estratégicas motivadas por datos.
  • Experiencia trabajando con plataformas de segmentación y marketing por correo electrónico.
  • Nivel alto de motivación y iniciativa, capacidad para motivar al equipo y anticipar las necesidades de la empresa.
  • Experiencia trabajando en una empresa multinacional con múltiples stakeholders es una ventaja.
  • Capacidad de resolver problemas y actitud positiva 'puedo hacerlo'.
Comportamientos Esperados
  • Enfoque basado en datos.
  • Enérgico y proactivo.
  • Práctico, diplomático y flexible.
  • Sólido y creativo en la resolución de problemas.
  • Curioso intelectualmente.
  • Resiliente - capacidad para no ser detenido por obstáculos y resistencia.
  • Confidente y seguro de sí mismo.
  • Consciente cultural y internacional en su enfoque.
Beneficios del Empleo

Experiencia en un entorno multinacional (+40 nacionalidades en el SSC).

Paquete de compensación y beneficios competitivo en Barcelona, opciones de actividades de bienestar variadas.