CRM Executive

hace 4 semanas

Alicante, Alicante, España JD Sports Iberia A tiempo completo
About the Role

We are seeking a highly skilled CRM Executive to join our team in Alicante. As a key member of our marketing department, you will be responsible for managing our customer database and CRM activity, including email campaigns, research, and reporting.

Key Responsibilities
  • Deploy and manage email campaigns, including standard sends, automated sends, and trigger sends.
  • Manage the customer database, ensuring effective targeting and protecting our deliverability reputation.
  • Understand the customer lifecycle and implement test and learn strategies to optimize communications across all channels.
  • Define and implement segmented and promotional email communication plans, including lifecycle programs and behavioral targeting.
  • Implement measures to reactivate lapsed and dormant customers and recommend plans for divesting old data.
  • Work with the multichannel, buying, and merchandising teams to plan promotional email campaigns promoting key product areas and brands.
  • Continuously analyze and report on email performance and benchmark against competitors and other leading retailers for best practices.
  • Develop a full email testing plan to test email content, subject lines, send times, and other tests.
Requirements
  • Experience with CRM programs is essential.
  • University graduate or equivalent marketing qualification is advantageous.
  • Strong organizational skills and a good multitasker are essential.
  • B2/C1 English.
About JD Sports Iberia

JD Sports Iberia is a leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors, and Gyms. We are an equal opportunities employer who values diversity and inclusion. We are committed to providing a positive and supportive work environment for all our employees.

We offer a range of benefits, including a permanent contract, staff discount, free gym facilities, and flexible benefits. We are committed to the development of our employees and offer opportunities for continuous professional development.

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