Product Marketing Manager

hace 7 días

Madrid Centro, Madrid, España Acronis A tiempo completo

About Acronis

Acronis is a world leader in cyber protection, empowering individuals and businesses with cutting-edge technology to monitor, control, and protect the data that their businesses and lives depend on.

We are seeking a Product Marketing Manager with cybersecurity expertise to join our team in creating a #CyberFit future and protecting the digital world.

About the Role

This global product marketing role reports to our Director of Product Marketing and involves leading our marketing messaging, positioning, product marketing plan, and GTM execution for one or more of our Security solutions.

Key Responsibilities

  1. Product Expertise: Be a key player on our product marketing team for our Security solutions, supporting solutions including anti-malware, endpoint detection and response (EDR), extended detection & response (XDR), managed detection and response (MDR), email, and cloud application security.
  2. Product Positioning and Messaging: Be a product expert within the marketing organization for the roadmap, features, functions, use cases, and target users, including the creation and maintenance of a relevant, differentiated, compelling product positioning and messaging framework.
  3. Go-to-Market Execution: Be a GTM partner for Product Management counterparts, learning the product business case, including competitive landscape, differentiated technology and capabilities, product roadmap, use cases, and features, and bringing releases to market.
  4. Product Marketing Plan: Help build a product marketing plan that proposes and connects all of the sales and marketing activities needed to hit sales goals - and product targets.
  5. Marketing Campaigns: Be a key partner to our marketing campaign leads, working closely with them to ensure your product is covered in our various global and regional marketing campaigns.
  6. Marketing Plan Development: Develop and execute a marketing plan for your product, working with marcom and cross-functionally to build a comprehensive plan that links launches, campaigns, events, and sales plays with content, coverage, and communications channels.
  7. Content Creation: Help with the creation and maintenance of the core product marketing collateral, web, and sales enablement toolset, ensuring that all standard assets throughout the funnel are kept up to date, with quality, and following best practices.

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