Digital Marketing Specialist

hace 7 días

Málaga, Málaga, España Canonical A tiempo completo
About the Role

Canonical is seeking a highly skilled Digital Marketing Specialist to join our Communications team. As a key member of our team, you will be responsible for developing and executing a comprehensive social media strategy that aligns with our brand goals.

Key Responsibilities
  • Develop, schedule, and publish content across multiple social media platforms
  • Share regular updates and reporting on social media metrics, content performance, and campaign results
  • Grow and nurture Canonical's social media audiences, increase engagement rates
  • Develop flair with copywriting to create messaging that aligns with the brand and makes audiences act on it
  • Run A/B tests
  • Be audience-centric, focus on platform and community moderation
  • Drive awareness on integrated campaigns, product launches, webinar series, industry announcements, and core content
  • Demonstrate Canonical's product portfolio in a creative way
Requirements
  • Experience managing social media platforms for tech brands, part of a content team or marketing agency
  • Hands-on knowledge of social media management tools, an understanding of web analytics tools (social and web)
  • Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Meta, Instagram, and Reddit
  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective
  • Experience with educational content funnels, and using video as a core social media marketing asset
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Willingness to travel up to 4 times a year for internal events
About Canonical

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do.

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