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hace 2 meses
We're seeking a Senior Mobile Growth Marketing Manager to spearhead our mobile app growth strategy. This role involves driving user acquisition and engagement for our mobile app through paid channels, App Store Optimization (ASO), push notifications, and attribution.
About YouWe're looking for individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You should thrive in a fast-paced, high-performing environment and be driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm, and have a collaborative team spirit.
Responsibilities- Manage and optimize all paid acquisition channels to drive app installs and user engagement.
- Develop and implement ASO strategies to improve our app's visibility and conversion rates in app stores.
- Set up and maintain accurate attribution models to measure the effectiveness of our marketing efforts.
- Own the Mobile App commercial results, being the go-to person for everything related to the app.
- Work closely with product, analytics, and growth engineering teams to align on goals and execute growth initiatives.
- Analyze performance data to identify trends, insights, and opportunities for growth.
- Stay up-to-date with industry trends and best practices to continuously improve our mobile growth strategies.
- Proven experience in mobile growth (+5 years), with a strong understanding of paid channels, ASO, push notifications, and attribution.
- Strong data analysis skills and the ability to translate insights into actionable strategies.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Innovative mindset with a passion for testing new ideas and driving continuous improvement.
- Focused on achieving measurable results and driving growth for the mobile app.
- Experience with Appsflyer or similar attribution tools is highly desirable.
