Mobile Growth Strategist
hace 2 días
Are you a performance marketing expert looking to take your skills to the next level? Do you have a passion for driving growth and maximizing ROI in mobile marketing campaigns? We're Phiture GmbH, a leading mobile growth consultancy, and we're on a mission to become the #1 company in our industry. We're seeking a talented Mobile Growth Manager to join our team and help us achieve our goals.
What You'll Do:- Support multiple clients in understanding and addressing their growth opportunities and challenges.
- Execute tests, analyze data, and identify trends to achieve maximum ROI in performance marketing campaigns.
- Track, report, and deeply analyze campaigns to understand the core problems/drivers of change.
- Manage campaign expenses effectively, staying on budget and reconciling discrepancies.
- Collaborate closely with our design, data, and engineering teams.
- Research the relationship between paid and organic placements, exploring the cannibalization of organic traffic by paid placements.
- Analyze competitors, expand and optimize performance, and contribute to Phiture's knowledge base with relevant content and data-driven articles.
- Represent Phiture at mobile growth conferences, conducting workshops/talks, and attracting potential clients.
- Proven experience in performance marketing (e.g., Apple Search Ads, Google App campaigns, Google Search, and Meta advertising).
- Familiarity with both app and web marketing, preferably in an agency environment.
- Deep understanding of the mobile tracking and measurement ecosystem, including MMPs, SkAd network, events' setup, SDK, and pixel tracking.
- Up-to-date knowledge of current trends, best marketing practices, and experience with creative assets.
- Ability to collect, visualize, and analyze detailed information for effective decision-making.
- Familiarity with campaign management tools (Kenshoo, SearchAds.Com), automation of campaign optimization, and A/B and multivariate experiments.
- Experience with reporting tools (e.g., Google Data Studio, Tableau).
- Outstanding written and verbal English communication skills (additional languages are a plus).
We're looking for a talented individual who is passionate about mobile growth and has a proven track record of success in performance marketing. If you're a motivated and results-driven professional who is excited about the opportunity to join our team, we'd love to hear from you.
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