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Customer Marketing Strategist
hace 2 meses
We are seeking a highly skilled Customer Marketing Strategist to join our team at Make. As a key member of our marketing team, you will play a pivotal role in nurturing and engaging our user and customer base.
Key Responsibilities- Crafting and Executing Marketing Strategies: Develop and execute targeted campaigns aimed at converting, retaining, and expanding our user base, reducing churn, and enhancing overall customer satisfaction.
- Marketing Automation and Experimentation: Develop and manage end-to-end experiments and automated flows, from ideation and planning to execution and reporting.
- Customer Segmentation and Targeting: Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to the customer.
- Integrating Marketing Efforts: Integrate customer marketing efforts into broader marketing campaigns.
- Channel Expansion: Leverage channels beyond email to retain and grow our customer base.
- Data-Driven Insights: Use data-driven insights to identify opportunities for improvement in customer communication and engagement.
- Performance Measurement: Measure and report on the progress of customer marketing campaign performance.
- Best Practices Development: Develop and distribute email best practices to internal stakeholders.
- Experience in Email Marketing: 5+ years of experience in email marketing with demonstrated knowledge of email best practices including deliverability, personalization, subject lines, reporting, send time optimization, etc.
- Leadership Experience: 2+ years of experience in managing and leading a digital marketing team.
- Customer Marketing Expertise: Proven experience in customer marketing in a B2B SaaS environment developing and executing lifecycle marketing strategies that deliver on key acquisition, engagement, and retention goals.
- Experimental and Analytical Mindset: Strong experimental and analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
- Team Management: Proven track record in managing and growing a motivated customer marketing team.
- Communication Skills: Proficiency in English with the ability to create compelling messaging and content.
- Marketing Automation Tools: Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Mailchimp).
- Customer-Centric Marketing: Passion for customer-centric marketing and delivering exceptional customer experiences.
- Competitive Compensation: RSUs grant in a rapidly growing company raising its value every day.
- Diverse and Multinational Team: Multinational team with 42 nationalities creating the future of automation.
- Learning and Development: Learning & Development plan (online language, professional courses, conference tickets, and other trainings) & 2 Company Learning Days per year.
- Impact and Autonomy: 3 Company Impact Days per year.
- Equipment and Resources: Notebook/Macbook and 34'' curved monitor.
- Benefits and Perks: 25 days of vacation, 4 sick days, company day off on 31st December, 10 care days to care for your loved ones, RSUs grant for a newborn child, meal and transportation tickets, medical insurance.
- Team Culture: Team buildings, parties, and company events multiple times a year.
- Flexible Work Arrangements: Flexible working hours + home office.