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Product Marketing Strategist

hace 2 meses

Madrid, Madrid, España Samaipata A tiempo completo
About the Role

We are seeking a highly skilled Product Marketing Strategist to join our team at Samaipata. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to drive growth and awareness for our platform.

Key Responsibilities
  • Product Positioning and Messaging: Develop clear and compelling product marketing messaging that effectively communicates our product's value proposition to target audiences.
  • Collaboration and Alignment: Work closely with the UX and Customer Success teams to ensure in-app messaging and UX writing alignment on product messaging and personas.
  • Customer and Industry Feedback: Coordinate with customer-facing teams to gather and share customer and industry feedback to guide product improvements and planning.
  • Market Research and Analysis: Research and gather continuous industry market trends to update cross-functional teams on product messaging.
  • Industry Benchmarking and Gap Analysis: Conduct industry benchmarking and gap analysis in collaboration with cross-functional teams.
  • Cross-Departmental Collaterals: Create cross-departmental collaterals to promote our features, including go-to-market documents, training materials, demos, gap analysis, and pitch decks.
  • Content Creation and Distribution: Collaborate with our Content Marketing, Product, and Sales teams to co-create and distribute product-related collateral, such as pitch decks, case studies, one-pagers, product proof points, webinars, blog posts, white papers, and other technical content showcasing our product benefits.
  • ROI and Performance Metrics: Develop and maintain evidence of product effectiveness to increase ROI.
What We Offer
  • Dynamic and International Team: Join a modern, international team with the joint mission of making the fashion industry more sustainable.
  • Personal Responsibility and Independence: Be part of a dynamic, young company where you have a high level of personal responsibility and independence.
  • Flexible Working Options: Enjoy flexible, hybrid & remote working options.
  • Opportunities for Growth: Join a growing team and company with opportunities for growth and professional development.
Requirements
  • Multiple Years of Experience: Multiple years of product marketing experience in B2B SaaS.
  • Expertise in Positioning and Messaging: An expert in positioning, messaging, go-to-market strategies.
  • Strong Communication Skills: Excellent written and verbal communication skills in English.
  • Knowledge of Product Development Tools: Knowledge in Product Development tools (Jira, ProductBoard, Intercom).
  • Advanced Knowledge of SaaS and Product Marketing: An advanced knowledge of product development in SaaS and product marketing.