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Senior Marketing Manager
hace 2 meses
At Pharmiweb, we are seeking a highly skilled Senior Marketing Manager to join our team. As a critical member of our commercial organization, you will be responsible for leading our marketing efforts in the oncology space.
Key Responsibilities:- Develop and Execute Marketing Strategy: Develop and execute a comprehensive marketing strategy to drive brand awareness, patient engagement, and commercial success in the oncology market.
- Lead Cross-Functional Teams: Collaborate with cross-functional teams, including Medical Affairs, Sales, and Market Access, to ensure alignment and effective execution of marketing initiatives.
- Manage Brand Planning: Own the local brand planning process, including competitive analysis, identifying promotional opportunities, and developing customer-focused messages.
- Partner with Medical Affairs: Partner with Medical Affairs to build and align on the local brand strategy, ensuring a deep understanding of the product's clinical and scientific profile.
- Drive Promotional Activities: Collaborate with cross-functional teams to implement promotional activities and external stakeholder engagement plans, ensuring compliance with regulatory requirements.
- Measure and Analyze Performance: Analyze brand performance drivers and barriers, proposing actions to address opportunities or risks, and develop and manage the local promotional budget.
- Strong Marketing Background: Possess a strong marketing background, with a minimum of 8-10 years of experience in biotech/pharma brand marketing.
- Leadership and Collaboration: Demonstrate strong leadership and collaboration skills, with the ability to drive results in a complex, rapidly changing environment.
- Business Acumen: Exhibit strong business acumen, with a deep understanding of the commercial landscape and the ability to develop and execute effective marketing strategies.
- Regulatory Compliance: Have a solid understanding of local healthcare compliance codes and regulations related to promotional activities.
- Education: Possess a bachelor's degree or equivalent experience, with a preference for a science background. Post-graduate background (MBA, Master in Commercial/Marketing Management, etc.) is preferred.
Pharmiweb is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations.