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hace 2 meses
We are seeking a highly motivated and experienced Shopper Marketing Trainee to join our team at Haleon. As a Shopper Marketing Trainee, you will play a key role in developing and executing effective shopper marketing strategies to drive sales growth and brand performance.
Key Responsibilities- Develop and Execute Shopper Marketing Strategies
- Lead the development and execution of shopper marketing support within scope in all channels where the brand is distributed.
- Develop relevant and meaningful education of Experts in-stores.
- Create in-store visibility and communication of categories via development of point of sale materials.
- Collaborate with Cross-Functional Teams
- Work with Brand marketing to ensure best-in-class translation of brand growth drivers and strategies into shopper tools.
- Work with Sales teams to provide tools that will address market gaps with opportunities and customer expectations in the most relevant and successful way.
- Work with Category Manager to incorporate and develop strategic guidelines into support planning and execution.
- Drive Commercial Objectives
- Develop a tailored and compelling communications initiative to drive the commercial objectives and customer focus strategy.
- Effectively communicate support to the Sales team on a regular basis.
- Engage with customers to help secure GSK strategic partnerships.
- Optimize Shopper Marketing Spend
- Oversee optimization of shopper marketing spend through ongoing evaluation and effective prioritization of key activities.
- Basic Qualifications
- 4+ years in a consumer marketing position.
- Experience in leading shopper trade marketing campaigns.
- Brand experience.
- Over the counter and/or fast-moving consumer goods category experience.
- Experience working directly with customers to deliver business plans.
- Preferred Qualifications
- Bachelor's degree in Economics, Marketing, or Finance.
- Excellent presentation skills.
- Strategic, creative, and analytical thinker.
- Strong commercial and financial understanding.
- Ability to analyze data and problem solve.
- Experience in working in a cross-functional team.
- Strong communication and influencing skills.
- Ability to proactively identify business opportunities.
Haleon is a global leader in consumer healthcare, with a portfolio of iconic brands that touch the lives of millions of people around the world. We are committed to making a positive impact on people's lives and the planet, and we are looking for talented individuals who share our values and passion for innovation and excellence.
We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting opportunity to join our team at Haleon.
