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Product Category Marketing Strategist

hace 2 meses

Barcelona, Barcelona, España Printful, Inc. A tiempo completo
Product Category Marketing Lead

At Printful, we're on a mission to empower businesses to turn their ideas into brands and products. As a Product Category Marketing Lead, you'll play a crucial role in driving the growth and success of our apparel product category.

Key Responsibilities:
  • Conduct market research and develop go-to-market strategies for products, techniques, and categories
  • Execute product campaigns and promotions to engage and retain customers
  • Develop and implement marketing strategies to reach company goals and drive product category success
  • Collaborate with cross-functional teams to ensure effective communication and collaboration
  • Monitor industry trends, competitor activities, and product performance to inform marketing strategies
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field
  • 5+ years of experience in product marketing, category management, or a similar role
  • Strong understanding of market research techniques, go-to-market strategies, and product lifecycle management
  • Proven track record of successfully executing product and category campaigns and promotions
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced, dynamic environment
What We Offer:
  • A dynamic and inclusive work environment
  • Opportunities for continuous learning and growth
  • A competitive salary and benefits package