Product Category Marketing Lead

hace 3 semanas


Barcelona, Barcelona, España Printful, Inc. A tiempo completo

About the Role:

Printful is an on-demand printing and fulfillment company that helps people turn their ideas into brands and products. We empower thousands of businesses—from iconic brands like Coca-Cola and MTV to small business owners working out of their living rooms.

Our team is at the heart of our success. You'll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.

Key Responsibilities:

  • Conduct market research and develop go-to-market strategies for products, techniques, and categories.
  • Execute product campaigns and promotions to drive growth and success.
  • Proactively develop marketing strategies to reach company goals and objectives.
  • Lead the marketing strategy and activities to ensure the growth and success of the apparel product category.
  • Develop marketing strategies and plans for changes in category offering (products, pricing, availability).
  • Have ownership of user experience, discoverability, and education on a product category.
  • Follow industry trends, competitor activities, and product performance to lead activities that retain and engage customers.
  • Effectively collaborate with different teams in marketing and other departments.
  • Develop new or improve existing workflows to ensure effective communication and collaboration.

Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in product marketing, category management, or a similar role.
  • Strong understanding of market research techniques, go-to-market strategies, and product lifecycle management.
  • Proven track record of successfully executing product and category campaigns and promotions.
  • Experience in developing and implementing marketing strategies that drive product category success and align with company goals.
  • Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.
  • Analytical mindset with the ability to monitor industry trends, competitor activities, and product performance, and translate insights into actionable strategies.
  • Ability to work in a fast-paced, dynamic environment.
  • Experience with leading marketing of a global product category will be considered as an advantage.

What We Offer:
  • Health Insurance that includes dental work.
  • All the resources and tools to perform your tasks.
  • An opportunity to work remotely or in a welcoming office space in Sant Climent de Llobregat.
  • Flexible working hours (start your day as late as 10 a.M.).
  • Gym membership.
  • Day off on your birthday.
  • Possibility to work abroad for 90 days each year.
  • Employee discounts for 300+ premium products.
  • Room for professional growth (conferences, workshops, mentoring, guest lectures).
  • Exciting team-building events and parties you'll never forget.

About Printful:
Printful is an equal opportunity workplace. We're committed to diversity and inclusion and make our hiring decisions based solely on qualifications, merit, and work experience.

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