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Customer Marketing Strategist

hace 2 meses

Madrid, Madrid, España Make A tiempo completo
About the Role

At Make, we're revolutionizing the way teams work together to automate anything. As our Customer Marketing Lead, you'll play a pivotal role in crafting and executing email communication strategies that enhance the customer journey, accelerate product adoption, and increase lifetime value.

Key Responsibilities
  • Collaborate with cross-functional teams to develop targeted campaigns that convert, retain, and expand our user base, reducing churn and enhancing overall customer satisfaction.
  • Design and manage end-to-end experiments and automated flows, from ideation and planning to execution and reporting.
  • Manage customer segmentation and targeting to ensure campaigns are personalized and relevant to the customer.
  • Integrate customer marketing efforts into broader marketing campaigns.
  • Use data-driven insights to identify opportunities for improvement in customer communication and engagement.
  • Measure and report on the progress of customer marketing campaign performance.
Requirements
  • 5+ years of experience in email marketing with demonstrated knowledge of email best practices.
  • 2+ years of experience in managing and leading a digital marketing team.
  • Proven experience in customer marketing in a B2B SaaS environment developing and executing lifecycle marketing strategies.
  • Strong experimental and analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts.
  • Proven track record in managing and growing a motivated customer marketing team.
  • Proficiency in English with the ability to create compelling messaging and content.
  • Familiarity with email design and coding concepts.
  • Passion for customer-centric marketing and delivering exceptional customer experiences.
  • Proficiency in marketing automation tools.
About Make

We're a rapidly growing company with a multinational team of 42 nationalities. We offer RSUs grants and a dynamic work environment that's perfect for innovators and problem-solvers.