Marketing Campaign and Operations Director

hace 2 semanas

Madrid, Madrid, España IPC Systems A tiempo completo
About the Role

We are seeking a highly skilled Marketing Campaign and Operations Manager to join our team at IPC Systems. As a key member of our marketing team, you will be responsible for driving our marketing and sales initiatives, managing our HubSpot platform, and ensuring seamless integration with our CRM, Salesforce.

Key Responsibilities
  • HubSpot Management: Optimize and manage our HubSpot platform to streamline processes and enhance efficiency.
  • Lead Generation: Execute top-of-the-funnel strategies, ensuring smooth integration between HubSpot and Salesforce to drive lead generation and sales conversion.
  • Digital Campaigns: Coordinate and execute targeted digital campaigns to maximize reach and engagement.
  • Account-Based Marketing (ABM): Run ABM campaigns, working with Sales leaders and Inside Sales teams to create and track digital campaigns.
  • Data Management: Maintain HubSpot data lists from inbound resources such as events, webinars, IPC Salesforce data, and the website to ensure data accuracy and usability.
  • Collaboration: Collaborate with the design and global events manager to drive pre-event marketing, manage invites, and analyze post-event data.
  • Content Creation: Draft, edit, and enhance email marketing content, working closely with professional copywriters.
  • Flexibility: Ability to support the global marketing team as and where needed with ad-hoc marketing operational items.
Requirements
  • Education: Bachelor's degree in Marketing, Business, or related field.
  • Experience:
  • Proven experience with marketing software platforms (HubSpot essential), analytic tools, and databases.
  • Experience in a managerial role with knowledge of the broader Marketing and Sales Function.
  • Experience working with other Marketing specialties like Product Marketing, Public Relations and Digital Marketing.
  • Experience working across multiple time-zones.
Preferred Qualifications
  • Strong understanding of lead generation, nurturing, and conversion.
  • Experience in digital campaign management.
  • Excellent communication and project management skills.
  • Detail-oriented with strong analytical and problem-solving abilities.
  • Ability to work effectively in cross-functional teams.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities with a 'can do' attitude.
What We Offer
  • Competitive Base Salaries and Performance Bonuses.
  • Private Health Insurance + Sodexo Transport Pass + Sodexo Restaurant Pass.
  • 22 Holidays per Year Plus Public Holidays.
  • Additional Time off for Charity Work and Volunteering.
  • Tuition Reimbursement.
  • Certification Bonus Program.
  • Access to 'IPC University' our Internal E-Learning Platform.
  • Access to LinkedIn Learning.
  • Structured Onboarding Training and Peer Mentor Support.
  • Wellness Program.
  • Employee Referral Scheme.

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