Digital Marketing Automation Specialist

hace 1 mes

Madrid, Madrid, España IE Business School A tiempo completo

Job Summary

The Digital Marketing Department at IE University is seeking a highly skilled CRM & Automation Manager to lead the development and implementation of a comprehensive CRM strategy. The ideal candidate will have a proven track record of managing CRMs and automated customer journeys, with a strong understanding of marketing automation tools and techniques.

Key Responsibilities

  • CRM Strategy Development: Develop and implement a CRM strategy to increase customer activation, engagement, and retention, while preventing churn and driving enrollments.
  • Customer Journey Optimization: Define and implement touchpoints throughout the customer journey, using automated email or other channels, to engage users in the digital environment and boost conversion rates.
  • Marketing Automation Toolset: Lead the research, selection, and implementation of marketing automation toolsets for capturing, scoring, nurturing, and tracking customer prospects.
  • Audience Segmentation: Segment audiences and nurture programs to maximize marketing conversions.
  • Landing Page Optimization: Design, implement, and optimize landing pages using CRO techniques to enhance the results of advertising campaigns and increase lead acquisition.
  • Data Capture and Quality Control: Functionally design data capture forms and ensure data quality control in marketing-related business activities.
  • Integration and Reporting: Utilize marketing automation tools to integrate with different platforms via APIs and report on performance data.
  • Internal Client Relationship Management: Manage and coordinate internal client relationships, ranging from different schools to centers or other departments.
  • Collaboration with IT and Business Teams: Collaborate with IT and business teams to implement innovative actions throughout the funnel.

Requirements

  • University Degree, Marketing preferred.
  • Fluent in English & Spanish.
  • At least 5 years of experience in a similar position within digital marketing departments, performing tasks such as landing page design and layout, customer journey optimization, email marketing, and A/B testing.
  • Proficiency and proven experience in using Salesforce Marketing Cloud or Microsoft Dynamics. Basic knowledge of Hubspot or Adobe is desired.
  • Having participated in CRM migration processes will be positively valued.
  • Up-to-date with best practices in Conversion Rate Optimization (CRO), Personalization, Growth, and AI.
  • Marketing-oriented and technical mindset.
  • Good working knowledge of digital marketing best practices.
  • Problem-solving and organizational skills.
  • Excellent customer and team management skills.
  • Ability to be efficient and productive working with tight deadlines.
  • Creative and results-oriented individual with an extroverted personality, a predisposition for teamwork, and a willingness to develop within a multicultural team.

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