Field Marketing Manager

Field Marketing Manager – SpendeskEs posible que un gran número de candidatos se presenten a este puesto, así que asegúrese de enviar su CV y su solicitud lo antes posible.Join to apply for theField Marketing Managerrole at Spendesk.You're likely in a junior role and ready to take the next big step in your career.Spendesk is proud to have reached profitability and is entering an exciting new phase of growth. Under the leadership of our CEO Axel Demazy and VP of Marketing Ollie Bryden, we're building a world‑class organisation, poised to achieve even greater success across Europe.Key ResponsibilitiesRegional campaignsOwn localised field marketing campaign roadmap for target regions, working directly with the content and growth teams to briefDeliver well thought‑out account‑based marketing campaigns which deliver qualified sales opportunitiesEvent marketingLead E2E in‑person and virtual event execution in your region – turning this into a consistent revenue generating channelImplement an event marketing playbook covering pre, during and post‑event activitiesAct as a team lead at events by briefing internal teams, managing communications, and ensuring meaningful customer interactionsIdentify co‑partnership opportunities for our event roadmapResearch and insightsBecome an expert in the market landscape of the region through field research, including competitor intelligence, market trends and customer researchAnalyse closed lost deals, closed won deals and E2E customer journeys in our CRMLead nurture and email marketingDesign and execute lead nurture strategies that align with different stages of the funnelWrite compelling email marketing content to drive engagement and conversionsImplement best practices for outbound and inbound email marketingSales and marketing alignmentWork closely with sales teams to ensure a smooth handover of leads and opportunitiesSupport sales teams with marketing materials and messaging for field events, outreach and campaign enablementMarketing operations and performance trackingUtilise HubSpot and Salesforce to track, measure and optimise campaign effectivenessDevelop regional marketing plans based on data‑driven insights and market trendsImprove forecast performance by understanding demand assumptions and pipeline trendsOwn pipeline reporting, ensuring clear visibility of marketing‑influenced opportunities and revenue impactYour ImpactTake full ownership of regional marketing performance, ensuring a direct contribution to lead generation, pipeline and revenue growthFoster close collaboration with the sales team, ensuring strong alignment on pipeline generation initiativesDemonstrate deep market knowledge and ICP understanding, conducting field research, interviews and learning calls to inform content and campaign strategiesDrive improvement in outbound and inbound email marketing campaignsBuild out a strong portfolio of regional marketing assetsWhat you’ll need to succeedA proven track record (2‑3 years) in B2B field marketing (or similar)Strong event execution and operational process management skillsExcellent interpersonal skills, with experience leading teams at eventsStrong understanding of lead nurture and email marketing best practicesHands‑on experience with HubSpot and SalesforceStrong collaboration skills with sales and marketing teamsDeep understanding of ICPs, with a data‑driven approach to campaign strategyExperience with 1:Many / 1:Few ABM strategiesA strong bias for action and a growth mindsetComfortable in a fast‑paced environmentGenuinely curious about what makes field marketing campaigns successful and creative spirit to improve them furtherProficiency B2‑C1 in German – you will be responsible for writing campaign materials and speaking with German vendorsAs we are an international team, please submit your application and CV in English.About SpendeskSpendesk is the AI‑powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing and accounting automation, Spendesk sets the new standard for spending at work.About our people & cultureWe believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, navigate ambiguity and seize every opportunity.Our Benefits4 days per month remote (non‑accumulative) and 3 full weeks remote per year (non‑consecutive)100 % reimbursed public transport to the office or bike perk of €3028 days of annual leaveMonthly budget of €50 for wellness‑related spendingAccess to Moka.care (platform for emotional and mental well‑being)Great office snacks to fuel your dayA positive team to work with dailyDiversity & InclusionAt Spendesk, we’re committed to fostering an environment where all differences are encouraged, supported and celebrated. We build our culture for everyone, with everyone. xsgfvud Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.#J-18808-Ljbffr