User Experience Specialist

Trusted by industry leaders such as BMW, GE Healthcare, and Colliers International, PDF Butler provides innovative solutions that streamline document processes and enhance business efficiency. ¿Le interesa este puesto? Puede encontrar toda la información relevante en la descripción a continuación. Our company was founded by a visionary Salesforce architect driven to tackle the complexities of document generation. Today, we have a global team of dedicated professionals who share a commitment to revolutionizing document workflows for businesses around the world.  At PDF Butler, we prioritize reliability, innovation, customer-centricity, and sustainability —values that drive our company culture and guide our mission to empower organizations with seamless, high-quality document generation solutions.   As a Technical Marketer at PDF Butler, you will own and scale our digital growth engine. This role is highly hands-on and sits at the intersection of marketing, technology, and revenue. You will be responsible for driving qualified inbound demand through our website, SEO, paid acquisition, and Salesforce AppExchange presence. Your work will directly impact pipeline generation, product visibility, and revenue growth within the Salesforce ecosystem.  Own the PDF Butler website end-to-end, ensuring performance, accuracy, scalability, and conversion optimization.  Implement landing pages, experiments, and CRO initiatives to improve lead quality and volume.  Ensure website best practices across performance, accessibility, analytics, and tracking.  SEO & Organic Growth   Develop and execute a comprehensive SEO strategy (technical SEO, on-page, content, and backlinking).  Conduct keyword research aligned with buyer intent across the Salesforce ecosystem and document automation use cases.  Partner with content and product teams to create SEO-driven pages that convert.   Paid Acquisition & Google Ads   Own Google Ads strategy and execution, from keyword selection to ad copy, landing pages, and budget optimization.  Continuously test, analyze, and optimize campaigns to maximize ROI and pipeline contribution.  Drive consistent, high-quality inbound leads that support sales and partner-driven revenue.  Build and optimize funnels across awareness, consideration, and conversion stages.  Work closely with Sales to define MQL/SQL criteria and continuously improve lead quality.  Ensure clean attribution, reporting, and visibility into marketing-sourced pipeline via Salesforce.  Salesforce AppExchange SEO & Visibility   Own and optimize PDF Butler’s Salesforce AppExchange listing for discoverability and conversion.  Track and report on website, SEO, paid media, and inbound performance with clear KPIs.  Identify growth opportunities through data, experimentation, and competitive analysis.  Stay current on Salesforce ecosystem trends, B2B SaaS growth tactics, and technical marketing best practices.  3 years) in  technical marketing, growth marketing, or demand generation  for a B2B SaaS Strong hands-on experience with  website management, SEO, Google Ads, and inbound funnels .  Experience marketing within or adjacent to the  Salesforce ecosystem  is a strong advantage.  Highly analytical mindset with the ability to translate data into action.  Excellent written and verbal communication skills in English   Work with a fast-growing product trusted by global enterprise brands. xsgfvud   Fully remote role with competitive salary, benefits, and opportunity to travel  If you’re excited to contribute to a forward-thinking company with a global reach, apply now to join PDF Butler and make an impact