Lifecycle Marketing Manager

hace 2 días

Ourense provincia, España Teamwork.com A tiempo completo

**About Teamwork**:
Teamwork's mission is to make teams who deliver client work become efficient, organized, profitable and happy Our platform has revolutionized how companies manage their daily workflows for improved automation, productivity, and profitability. It acts as the ‘one-stop-shop’ practice management solution enabling our customers to track, manage, and invoice their projects. Our relentless customer-focus has been rewarded with thousands of amazing customers all across the globe and millions of users who sign in every day. We pride ourselves on creating market leading software, working with outstanding people, and going above and beyond for our customers. Trusted by more than 20,000 teams across 170 countries, Teamwork is in acceleration mode as we set our sights to become the undisputed Project Management platform for teams who deliver client work.

We believe in hiring great people and look to ensure everyone has the best possible experience of work, everyday. We strive to be open and transparent, humble and customer focused. And we thrive on curiosity, getting results and working together relentlessly to deliver excellence. We are a company of action, full of triers and doers: we try things, we make mistakes, and we learn from them. Our personality is unmistakable: we work hard, take joy in our wins and each other's successes and important life events. And we care and support each other when life throws lemons. More than anything we embrace a straightforward approach to getting things done. We are fanatical about our customers: and when talent meets passion, success happens.

**The opportunity**:
This role reports into the Lifecycle Marketing Manager and is part of the Growth & Acquisition team whose purpose is to drive growth through developing predictable and repeatable programs that drive new customer acquisition and test new strategies, channels, and campaigns that convert. You will partner closely with content, web, demand generation, brand and product marketing teams, as well as sales teams to ensure our lifecycle strategy is fit for purpose and delivers on shared objectives.

The hiring manager is looking for an experienced marketer with demand nurture experience who is eager to learn, collaborate, and take end-to-end ownership of lifecycle marketing programs from ideation, development and execution to deliver against our business growth objectives.

**Primary responsibilities**
- Own the **end-to-end implementation** of SMB and Enterprise nurture programs designed to drive awareness, increase top of funnel conversion, and accelerate lead velocity with a primary focus on maximising conversion from leads to trials and MQLs.
- Own and deliver multiple **strategies** to drive conversion through proactive and engaging campaigns (both automated and scheduled), with an initial focus on accelerating conversion of net new leads from our demand generation programs.
- ** Use data** **to** **identify high-intent segments **to ensure the right messages are sent to the right users at the right time in the right channel
- ** Interpret and analyze data** including user behavior and activity data to create a segmented approach to drive engagement across multiple audiences and lead personas.
- ** Collaborate **with campaign managers to develop and build nurture flows to ensure timely deployment of programs, their continual improvement, and ensure sharing of best practice principles and industry benchmarks.
- ** Partner** with sales teams to ensure nurture programs are supportive of the growth objectives in both product-led and sales-assisted funnels.
- Work with Customer success stakeholders to understand customer needs and identify opportunities for improving churn and retention
- Partner with Sales to support development of the post-purchase customer journey with a focus on programs designed to drive retention and** revenue expansion,** including seat expansion, upgrades and cross-sell to drive revenue growth from our existing customer base.
- ** Own performance of your campaigns**; develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs - with support from our Data Analytics team
- Ensure all nurture programs are **insight-driven**, audience-led, aligned to our ICP and supportive of growth objectives
- Create a **testing framework** and Implement A/B tests across channels for continuous optimisation
- ** Document** lead nurturing processes, programs, procedures and integration with other systems in partnership with the Marketing Operations team.

**What good looks like**:

- You have previous experience working in a B2B SaaS company
- You have a basic understanding of SaaS unit economics - i.e. ARR, MRR, CAC
- You have 4+ years of relevant experience in account-based marketing, demand gen and/or lifecycle marketing
- You are highly data-driven and have experience (smartly) segmenting your customer data.
- You have st

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