Paid Media Senior

hace 5 meses


Madrid, España IMF A tiempo completo

**Descripción**:
¿Estás en búsqueda de una nueva aventura? Esta es tu oportunidad

En IMF queremos unir a nuestro equipazo de Marketing un/a **Paid Media Senior.**

**¿Qué ofrecemos?**
- Contrato indefinido
- Flexibilidad horaria
- Jornada reducida los meses de verano
- Retribución flexible: Seguro de salud, abono transporte, tarjeta restaurante y cheque guardería
- Descuentos en formación para ti y tu familia

**¿Qué funciones llevarías a cabo?**
- Analizar la demanda por productos y mercados
- Definir el target y elaboración de buyer persona
- Asignar presupuestos y generación de planes de medios por escuelas, áreas y/o zonas geográficas
- Diseñar estrategias de paid media (branding-performance), SEM, Social Ads, YouTube.
- Supervisar y colaborar en el traficado de campañas (Salesforce y Campaign Manager 360)
- Ejecutar y optimizar campañas: análisis de los costes, resultados y seguimiento de KPIs. ROI y ROAS de campañas y canales. CPL y CPA por mercados y por campañas.
- Colaborar de forma estrecha con todas las funciones de marketing (Marca, Comunicación, Creatividad y Medios), departamentos (IT, Admisiones, Académico, etc), agencias y medios para establecer estrategias que conduzcan a la consecución de los resultados de negocio de forma eficiente.

**Requisitos**:

- Experiência de 5 años en Marketing Digital
- Experiência en plataformas PPC: DV360 & Google, y/o Bing, Meta, LinkedIn, Tik Tok
- Conocer Analytics, GTM, Campaing Manager, SA360, sería un plus.



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