Senior Paid Media

hace 2 meses


Madrid, España Global Alumni A tiempo completo

**Descripción**:
**Súmate a la 4ª revolución tecnológica**

¿Quieres formar parte de la transformación digital de la educación?

En Global Alumni, la primera EdTech euroamericana, hemos conseguido derribar las fronteras físicas y del idioma, acercando el conocimiento y el prestigio de las mejores universidades y escuelas de negocios del mundo a cualquier profesional en un entorno digital, globalizado y en continuo cambio.

Ofrecemos a las universidades la gestión integral de sus programas de posgrado en modalidad online y semipresencial. Nos encargamos del diseño y el lanzamiento de las campañas de marketing, la elaboración del contenido digital de los programas formativos y la gestión académica. Todo ello en seis idiomas y en un entorno multicultural.

Global Alumni está en plena expansión. Como parte de este crecimiento, buscamos un **Senior Paid Media.**

**Funciones y responsabilidades principales**:

- Diseñar y desarrollar estrategias de marketing de rendimiento en diversos canales, incluyendo Google Ads, LinkedIn Ads, y Meta Ads.
- Planificar, ejecutar, y optimizar campañas de rendimiento PPC, con el objetivo principal de generar leads de alta calidad.
- Configurar, segmentar y establecer pujas alineadas con la estrategia global de marketing de la organización.
- Realizar la optimización diaria de las campañas de SEM y Paid Media para garantizar el cumplimiento de los objetivos y la estrategia global.
- Evaluar resultados y KPIs, realizar el seguimiento de las campañas, crear informes y proponer medidas correctivas para alcanzar los objetivos establecidos.
- Optimizar los costes: Definir, gestionar y controlar la inversión del presupuesto aprobado para maximizar el retorno de la inversión.

**Requisitos**:
**Requisitos mínimos**:

- Titulación Universitaria (Marketing, Publicidad, ADE o similar).
- Experiência profesional en Marketing Digital y SEM / Paid Media de al menos 6 años.
- Experiência con Google Ads, Social Ads y otros administradores SEM y Paid Media.
- Experiência con la red de display GDN y con publicidad en Youtube.
- _Experiência y habilidades en coordinación de equipos._
- Experiência en campañas de un elevado volumen y multimercado.
- Persona resolutiva, con gran capacidad de planificación y organización.
- Inglés medio/alto.
- Autonomía y proactividad.

**Ofrecemos**:
¿Las ventajas de trabajar en Global Alumni?

Contrato indefinido

Presencial en nuestras oficinas de Mendez Alvaro.

? 23 días de vacaciones para desconectar

Respeto absoluto por tus horas de descanso: aquí no se hacen horas extras Tu tarde, es tuya.

Horario flexible: si no te gusta madrugar, o necesitas conciliar, tienes flexibilidad en la entrada y la salida (8:00 a 10:00) y de (17:30 a 19h30), cada día, adapta tu horario a tu medida.

?? Excelente ambiente de trabajo, donde en poco tiempo estarás trabajando no solo con compañeros, sino con amigos


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